14.11.2019 - 15.11.2019

LaLiga Passion for Football: Business Seminar

LaLiga Passion for Football: Business Seminar in Jyväskylä 14-15 November 2019. JAMK University of Applied Sciences has the pleasure to arrange this unique seminar together with LaLiga Business School, the official Educational Department of LaLiga (Spanish Professional Football League)! Welcome to our top-class seminar for all sport and football enthusiasts!

Aika: 14.11.2019 - 15.11.2019
Paikka: Dynamo, auditorium Piippukatu 2
Koulutustyyppi: Liiketalouden ja hallinnon ala
Tapahtuman tyyppi: Seminaari
Kieli: Englanti

Learn from the best! 


Seminar fees:

  • basic ticket 59€
  • 3 tickets 139€

Tickets: events.liveto.io


Thursday 14 November

11.00-12.30 Registration and possibility for lunch
12.30-12.45 Opening
12.45-14.00 Evolution of LaLiga business model: Commercialization and marketing of Spanish football
14.00-14.30 Active Break
14.30-15.45 Economic control of LaLiga business and strategic business metrics
15.45-16.00 Power Break
16.00-17.00 Digital transformation and branding in LaLiga
17.00 - Q&A networking session

Friday 15 November

8.15-9.00 Opening coffee + snack and registration
9.00-10.15 LaLiga International Expansion
10.15-10.30 Active Power Break
10.30-11.30 LaLiga and nordic countries as football markets - strategies and implications

11.30- Closing 



José Moya Gómez, Director of LaLiga School of Business

Mr. José Moya is a director of LaLiga Business School and head of education of four distinguished LaLiga Business School master programs. His expertise focuses on overall business development of LaLiga both nationally and internationally through education and branding projects.

Gorka Herrero – LaLiga Delegate in the Nordics

Mr. Gorka Herrero works as LaLiga delegate being responsible of the LaLiga international development in the Nordic markets. Gorka’s work focuses on LaLiga brand activation, digital strategies and fan engagement, LaLiga business development in the Nordics and broadcasting development.

LaLiga Business School


More information

Ahonen Aila

Ahonen Aila

Lehtori, Senior Lecturer
Liiketalous, Business Administration
Liiketoiminta, School of Business
Kreus Pia

Kreus Pia

Lehtori, Senior Lecturer
Global Competence, Global Competence
Liiketoiminta, School of Business
Näytä lisää
Laitila Osmo

Laitila Osmo

Lehtori, Senior Lecturer
Liiketalous, Business Administration
Liiketoiminta, School of Business