The steps towards responsible tourism - developing a further education programme

The purpose of the project is to contribute responsibility in travel and tourism business in Finland. The objective is to develop an educational model and a digital learning environment for travel and tourism employees to learn how to implement responsibility in travel and tourism business. Due to the remarkable tourism growth in Finland, threat of climate change and tourism impacts on local society, to strengthen sustainable approach is required. The project will be executed in cooperation of five universities in Finland, JAMK University of Applied Sciences (UAS) being the coordinator of the project. Partners are Haaga-Helia UAS, XAMK UAS, University of Oulu and Multidimensional Tourism Institute MTI/University of Lapland.

The development of the digital learning environment includes three sub-objectives:

1) To define learning competences of responsibility in travel and tourism industry

2) To develop a digital learning environment corresponding the competences

3) To ensure the continuity of the educational model.

The outcome of the project is an educational model, which is to strengthen sustainability of travel and tourism business. In a long-term perspective, the competence of travel and tourism employees concerning the sustainability will be improved. The educational model piloted in travel and tourism business, can be applied to other business areas.

Contact information

  • Rositsa Röntynen, Project Manager, Jyväskylä University of Applied Sciences, rositsa.rontynen@jamk.fi, 0504361196
  • Leena Grönroos, Haaga Helia, leena.gronroos(at)haaga-helia.fi, +358 40 488 7187
  • Kaarina Tervo-Kankare, University of Oulu, kaarina.tervo-kankare(at)oulu.fi, +358 50 350 7159
  • Minni Haanpää, University of Lapland / Multidimensional Tourism Institute, minni.haanpaa(at)ulapland.fi, 040 484 4192
  • Johanna Heinonen, South-Eastern Finland University of Applied Sciences, johanna.heinonen@xamk.fi