How to apply in January
Short step-by-step instructions on how to apply.
Bachelor's Degree
Looking for a brighter future? Become a future professonal in tourism! Throughout the studies students will gain a deep understanding of responsible tourism management, digital value creation, and creative service business. Customer orientation is applied with a focus in experience economy and service design.
Tourism Management programme will provide a detailed understanding of responsible and sustainable tourism in addition to enhancing students' business competence for working in the international tourism industry. The entire programme is conducted in English! Join us, your future starts here!
The studies combine solid theoretical knowledge with diverse working life projects, event production and international study tours. The students utilise our extensive international cooperation networks and complete a part of their studies abroad.
The Bachelor’s degree of Finnish universities of applied sciences is based on the needs of working life. It provides the graduates with a higher education degree and a professional qualification. The scope of bachelor’s degree programmes is generally 210 ECTS credits, and their completion usually takes about 3,5 years.
Our Taste 4 Travel blog shares stories from our students' studies as well as insights in the field from our teachers.
Student story
I absolutely love my work as a tour leader. Every day is different, and the customers give me so much energy. I get to spend days outdoors in different environments. At the same time, I get to share my passion and knowledge of Japan and other destinations in a fun way.
Lotta Watia
Read Lotta's storyWe focus on responsible tourism and business development. Nature-and well-being tourism are emphasized due to the location in beautiful Central Finland. We work closely together with our various stakeholders locally and globally in order to change the industry into a more sustainable direction. By educating future professionals, JAMK renews tourism business – in an innovative and responsible manner. Read more.
Jyväskylä is a dynamic city full of students, surrounded by lakes and scenic nature!
Short step-by-step instructions on how to apply.