Tourism

Tourism is the fastest-growing trade in the world. This is why Jamk University of Applied Sciences develops the tourism industry in collaboration with businesses in the field and educates state-of-the-art experts in responsible tourism.

Tourism plays an increasingly significant role in the Finnish national economy and Central Finland. Tourism has been raised in Jamk’s strategy as an emerging field, and in the future, Jamk will increasingly focus on the development of tourism businesses, responsible tourism and nature and well-being tourism. Development work is carried out on an international and national scale in collaboration with a broad partner network. The overarching themes are responsibility, digitalisation and internationalisation.