We educate experts in responsible tourism and develop the tourism industry in collaboration with businesses and our other partners.

Tourism is the fastest-growing trade in the world. This is why Jamk University of Applied Sciences develops the tourism industry in collaboration with businesses in the field and educates state-of-the-art experts in responsible tourism.

Tourism is one of the strategic focus areas in Jamk

Tourism plays an increasingly significant role in the Finnish national economy and Central Finland. Tourism has been raised in Jamk’s strategy as an emerging field, and in the future, Jamk will increasingly focus on the development of tourism businesses, responsible tourism and nature and well-being tourism. Development work is carried out on an international and national scale in collaboration with a broad partner network. The overarching themes are responsibility, digitalisation and internationalisation.

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Bachelor's Degree

Bachelor of Hospitality Management (BHM), Tourism Management

Application period: 3.1.2024 - 17.1.2024

Study mode:

Full-time studies

Education starts: 19.8.2024

Service and Business Development

Degree programme development, innovative learning model implementation, expertise and capacity building, research and business intelligence - in the fields of business administration and tourism and hospitality management, we're the partner for you.

Summer School in Leadership - A Nordic Experience (School of Business)

Intensive, three-week study tracks have been designed to challenge and inspire you in your studies. Jamk Summer School includes lectures, workshops, get-togethers, and site visits. Welcome to the Summer School from 31 May to 20 June 2024!

More information

Anne Eskola

Yksikönjohtaja, Director
LIKE Hallinto, Administration
Liiketoiminta, School of Business

School of Business

We create new experts in the field of Business Administration and Tourism and Hospitality Management through our Bachelor's and Master's Degree Programmes. We also offer solutions for SMEs and the public sector for improving competitiveness.

Research in the field of tourism

Research in the field of tourism aims to produce new information based on empirical research, helping the organizations in the field make better decisions and development plans based on data and knowledge.