Dr. Don Roy, Professor, MTSU, Teacher of Industrial Business, JAMK Summer School

Dr. Don Roy, Professor, Middle Tennessee State University

Dr. Don Roy, Professor

"Dr. Roy is one of our senior faculty members, and is very popular with our students. His areas of expertise include Sports Marketing, Promotion and Personal / Professional branding. He co-authored the book, “Me: How to Sell Who You Are, What You Do & Why You Matter to the World"."

Degree Information

  • Ph.D., University of Memphis, TN (2000)
  • M.B.A., Mississippi College (1995)
  • B.B.A., Mississippi State University (1985)


Area of Expertise

  • Principles of Marketing
  • Product Management
  • Promotion
  • Sports Marketing



Published in
International Journal of Sports Marketing and Sponsorship
Journal of Advertising
Journal of Marketing of Higher Education
Psychology & Marketing
Services Marketing Quarterly
Sport Marketing Quarterly

Member of
American Marketing Association
Direct Marketing Association
Marketing Management Association

Outstanding Faculty Member, Jennings A. Jones College of Business, 2006-2007
State Farm Excellence Professor, Jennings A. Jones College of Business, 2006-2007


Read more at MTSU webpage