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During the second year, International Business students will choose two academic tracks and write a thesis. The tracks are 7 credits each.

Academic Tracks

Technology Business and Future Foresight

This track provides students with an overview of technology businesses, as well as introducing tools for analysis and development, including tools for creating the future prognoses needed in different industries. The track starts with an intensive study module lasting two months, during which students will be teamed up with start-up companies and teams to work with and for during the November–December Project Phase.

Finance and Corporate Governance

This track supports students in understanding the various dynamics of finance and governance, and their combined effect on corporate strategy and risk management. Students choose several aspects pertaining to financial markets, financial risk assessment, portfolio management, capital structure and taxation, mergers and acquisitions, corporate valuation, accounting/financial manipulations and financial fraud to analyse.
After successful completion of their studies, students go on to follow career paths in retail, investment banking, insurance, wealth management, equity analysis, corporate finance of SMEs and MNCs, and academia.

Economics of Internationalisation and Competitiveness

This track helps students to understand the determinants of competitiveness that underlie success in international markets. Topics featured within the track include firm competitiveness, strategy, regional development, and clusters. Potential future career paths can be found in the management of international businesses or the planning of the development of regions.

Marketing Management

Future marketers need to be responsive to customers’ demands in order to develop a multi-channel customer experience and brand loyalty. In the digital era marketing metrics and analytics form an essential part of any marketer’s work in measuring sales and marketing ROIs, gaining insights and analysing customer behaviour.

Students on the Marketing Management track will learn to identify and analyse marketing problems in global, digital contexts. They will gather, analyse and evaluate marketing data in order to interpret and analyse complex marketing topics. Students will learn to critically review academic literature and other relevant information sources in the field of marketing management. The Marketing Management track prepares students for various sales and marketing professions, such as digital media manager, online sales manager, digital communication manager, customer account manager and customer experience expert.  Course Description

Cross Cultural Management

This track gives students the skills they need to deal with customers and employees from different cultures, preparing them to manage and communicate in ways that leverage the potential culture has to advance international business. On this track students will develop inter- and cross-cultural skills by studying courses such as Intercultural Communication in Business Contexts, Cross-Cultural Management and Conflict Management. Students who complete this track have high potential as a generalist in international business, and in particular in the fields of human resource management, international sales, and training and education.

User Centric Design and Innovation

User-centred design aims to optimise the product around how users can, want, or need to use it, rather than forcing the users to change their behaviour to accommodate the product. The core areas of study are user centric design, user centric innovation and open innovation, which will be addressed both at theoretical and empirical levels.