Bachelor's Degree

Study Tourism Management with a focus on responsible and sustainable tourism

Tourism Management, Bachelor of Hospitality Management (BHM)

Looking for a brighter future? Become a future professonal in tourism! Throughout the studies students will gain a deep understanding of responsible tourism management, digital value creation, and creative service business. Customer orientation is applied with a focus in experience economy and service design.

Apply 3-17 January, 2024
Product scope
Annual intake
Application period
03.01.2024 - 17.01.2024
Bachelor of Hospitality Management
Study modes
Full-time studies

Tourism Management, Bachelor of Hospitality Management

Tourism Management programme will provide a detailed understanding of responsible and sustainable tourism in addition to enhancing students' business competence for working in the international tourism industry. The entire programme is conducted in English!  Join us, your future starts here!

Study contents

The studies combine solid theoretical knowledge with diverse working life projects, event production, and international study tours. The students utilise our extensive international cooperation networks and complete a part of their studies or their practical training abroad. The Bachelor’s degree of Finnish universities of applied sciences is based on the needs of working life. It provides the graduates with a higher education degree and a professional qualification. The scope of bachelor’s degree programmes is generally 210 ECTS credits, and their completion usually takes about 3,5 years.

First year

During the first academic year, the student learns the basics of business and the operating environment of the tourism industry. General transferable skills, such as language and communication skills, research and development competence, entrepreneurship skills and ICT skills also develop during the first and second year of studies.

Second year

In the second year of studies, students advance their competence in core studies in tourism. International exchange or practical training abroad are included in the studies due to the international character of the industry.

Third year

Studies in the third year emphasise innovation and development competence and deepening the professional understanding in the student’s area of special expertise. 

Read blog articles from teachers and students

Our Taste 4 Travel blog shares stories from our students' studies as well as insights in the field from our teachers.

I absolutely love my work as a tour leader. Every day is different, and the customers give me so much energy. I get to spend days outdoors in different environments. At the same time, I get to share my passion and knowledge of Japan and other destinations in a fun way.

Lotta Watia

Read Lotta's story

Co-operation, research, and development

We focus on responsible tourism and business development. Nature-and well-being tourism are emphasized due to the location in beautiful Central Finland. We work closely together with our various stakeholders locally and globally in order to change the industry into a more sustainable direction. By educating future professionals, Jamk renews tourism business – in an innovative and responsible manner. Read more. 

Start building your future with us in the beautiful city of Jyväskylä

Jyväskylä is a dynamic city full of students, surrounded by lakes and scenic nature!

Corporate careers

Examples of job titles include Congress Manager, Hotel Manager, Event Coordinator, Product Developer, Customer Service Manager, Experience Manager, Team Leader and Project Manager.

International Study Path and Network abroad

Tourism and hospitality business is international by its very nature. In addition to our own studies in Jamk you should deepen your knowledge and competences abroad. Our partner institutions provide high quality education. Here you can see some examples of our wide network. Select the appropriate theme and destination, apply for exchange and become a distinguished professional! During the study abroad period students have the possibility to increase their professional know-how, improve their personal knowledge and skills and get to know different languages and cultures as well as make new friends and create worldwide networks that can improve chances of employment after graduation.

Below you can find examples of our partner universities:

  • Hong Kong Polytechnic University
  • Breda University of Applied Sciences, Netherlands
  • La Rochelle, School of Tourism and Hospitality, France
  • Groupe Ecole Troyes, France
  • Humber College, Canada
  • Fanshawe College, Canada
  • Hochschule München, Germany
  • Northern Arizona University (NAU), USA
  • CETT: School of Tourism, Hospitality and Gastronomy (CETT), Spain

Student stories

We've shared our side of tourism management studies at Jamk - now it's time for you to hear about it from our student. Click the link below to read more stories like Lotta's about studying with us and how it has helped our students build their dream careers after graduation.

Words from an alumni - Mirella Timonen

How to apply in January

Short step-by-step instructions on how to apply. The students for Tourism Management are selected from two selection queues:

  1. International UAS Exam: 75% of study places
  2. Certificate-based selection, Finnish Matriculation examination: 25% of study places

1. Application time 3 – 17 January 2024 by 3.00 pm on

You can apply with upper secondary school certificate or with a higher education certificate. You can also apply even if your secondary school degree certificate is completed during the spring of applying (high school / senior secondary school certificate). Jamk uses also discretionary admission.

Apply online 3 - 17 January 2024 by 3.00 pm Finnish time (UTC+2) on

To be selected by the International UAS Exam, you must submit an English language proficiency certificate by 24 January 2024, 3.00 p.m. Finnish time.

2. Deadline for the enclosures 24 January 2024 by 3.00 pm

The required enclosures need to be attached to the online application form by 24 January 2024 by 3.00 pm Finnish time (e.g. as pdf/jpg/png -files).

To be selected by the International UAS Exam, you must submit also an English language proficiency certificate by 24 January 2024, 3.00 p.m. Finnish time.

3. International UAS Exam

International UAS online Entrance examination concerns Jamk's International Business, Tourism Management, Nursing, Purchasing and Logistics Engineering & Automation and Robotics.

The International UAS Exam will be held online on 6 March 2024.

The entrance examination assesses the applicants’ abilities to study in universities of applied sciences. The entrance examination does not contain any pre-reading materials or pre-tasks. In order to be invited to the second phase group interview, you have to pass all the exam sections. Applicant must score minimum points in order to be selected for admission.

English language profiency certificate

To be selected by the International UAS Exam, the applicants have to prove their English language skills by 24 January 2024, 3.00 pm Finnish time. Read more from How to Apply for Bachelor's degrees (Who can apply? -> International UAS Exam: English language requirements) .

Identification documents

The applicant needs a valid, acceptable identification document to be able to participate in the International UAS Exam. The following documents are accepted as proof of identity:  

  • A biometric passport (ICAO 9303 standard com pliant)
  • A biometric EU/EEA identification card (ICAO 9303 standard compliant)

The passport/identification card has to comply with the ICAO 9303 standard. Other passports/identification cards are not accepted.

  • You have to submit the number of your biometric passport or EU/EEA identification card to the application form during the application period.
  • In addition, you have to attach a copy of that document to your application form on 24 January 2024 at 3:00 pm Finnish time (UTC+2) at the latest.
  • You must attach a copy of both sides of the EU/EEA identification card to your application form.
  • If the information you submit is incorrect or you do not submit this information to the application by the given time limit, you cannot identify yourself in the exam.

Read more about identification and up to date information at 

4. Certificate-based selection (completed in Finland)

Finnish Matriculation examination

The certificate-based selection concerns applicants who have completed or will be completed during spring of applying:

  • the Finnish matriculation examination (completed in Finland)
  • International Baccalaureate diploma (IB)
  • European Baccalaureate diploma (EB)
  • Reifeprüfung (RP) diploma completed in Finland or 
  • Deutsche Internationale Abitur (DIA) diploma completed in Finland.   

Admission is based on the points awarded from matriculation examination.

  • Those selected based on matriculation examination certificate do not need to provide an English language proficiency certificate.
  • The results of the certificate-based selection will be published by 27 May 2024 at the latest.
  • If the applicant wants to have a chance to be selected by both certificate-based selection and international UAS Exam, they must attend the UAS Exam which is held before the results of the certificate-based selection are published.

Scoring and more detailed information about certificate-based selection by matriculation examination on website.

5. Results and accepting the study place

Results are announced end of March at the earliest and on 31 May 2024, at the latest.


  1. accept the study place on
  2. enrol for attendance/non-attendance on
  3. NON-EU/EEA citizens: pay the tuition fee payment as soon as possible
  4. start the residence permit (if needed) application process immediately in April to be able to start your studies in August. The residence permit application process might take time over 2 months, so be in time!

The final deadline to accept the study place, enrol for attendance and pay the possible tuition fee is 11 July 2024 by 3:00 pm Finnish time. There are no tuition fees for Finnish or other EU/EEA citizens.

Studies will begin in the middle of August 2024. Please, arrive to Jyväskylä, Finland by that time!

Contact information

Susanna Nuijanmaa

Lehtori, Senior Lecturer
Matkailu ja palvelut, Tourism and Service Business
Liiketoiminta, School of Business

How to apply for Bachelor’s Degrees

Application timetable and selection criteria for bachelor's degree programmes conducted in English. Apply 3 - 17 January 2024 by 3.00 p.m.!

Tuition fees and scholarships

The tuition fee concerns non-EU/EEA degree students who study in English-taught Bachelor's or Master's degree programme. Scholarship available.

Admission Services

Admission Services will assist you in all matters related to applying for degree programmes.