Bachelor's Degree

Study tourism management with a focus on responsible and sustainable tourism

Tourism Management, Bachelor of Hospitality Management (BHM)

Looking for a brighter future? Become a future professonal in tourism! Throughout the studies students will gain a deep understanding of responsible tourism management, digital value creation, and creative service business. Customer orientation is applied with a focus in experience economy and service design.

Apply on between 4 - 18 January 2023
Product scope
Annual intake
Application period
04.01.2023 - 18.01.2023
Bachelor of Hospitality Management
Study modes
Full-time studies

Tourism Management, Bachelor of Hospitality Management

Tourism Management programme will provide a detailed understanding of responsible and sustainable tourism in addition to enhancing students' business competence for working in the international tourism industry. The entire programme is conducted in English!  Join us, your future starts here!

Study contents

The studies combine solid theoretical knowledge with diverse working life projects, event production, and international study tours. The students utilise our extensive international cooperation networks and complete a part of their studies or their practical training abroad. The Bachelor’s degree of Finnish universities of applied sciences is based on the needs of working life. It provides the graduates with a higher education degree and a professional qualification. The scope of bachelor’s degree programmes is generally 210 ECTS credits, and their completion usually takes about 3,5 years.

Read blog articles from teachers and students

Our Taste 4 Travel blog shares stories from our students' studies as well as insights in the field from our teachers.

I absolutely love my work as a tour leader. Every day is different, and the customers give me so much energy. I get to spend days outdoors in different environments. At the same time, I get to share my passion and knowledge of Japan and other destinations in a fun way.

Lotta Watia

Read Lotta's story

Tourism is one of the strategic focus areas in Jamk

We focus on responsible tourism and business development. Nature-and well-being tourism are emphasized due to the location in beautiful Central Finland. We work closely together with our various stakeholders locally and globally in order to change the industry into a more sustainable direction. By educating future professionals, Jamk renews tourism business – in an innovative and responsible manner. Read more. 

Start building your future with us in the beautiful city of Jyväskylä

Jyväskylä is a dynamic city full of students, surrounded by lakes and scenic nature!

How to apply in January

Short step-by-step instructions on how to apply.

Contact information

Susanna Nuijanmaa

Lehtori, Senior Lecturer
Matkailu ja palvelut sekä YAMK, Tourism and Service Business and Master´s Degrees
Liiketoiminta, School of Business
How to apply for Bachelor’s Degrees

How to apply for Bachelor’s Degrees

Application timetable and selection criteria for bachelor's degree programmes conducted in English. Apply 4 - 18 January 2023 by 3.00 pm!
Tuition fees and scholarships

Tuition fees and scholarships

The tuition fee concerns non-EU/EEA degree students who study in English-taught Bachelor's or Master's degree programme. Scholarship available.
Admission Services

Admission Services

Admission Services will assist you in all matters related to applying for degree programmes.