Bachelor's Degree

Study tourism management with a focus on responsible and sustainable tourism

Tourism Management, Bachelor of Hospitality Management (BHM)

Looking for a brighter future? Become a future professonal in tourism! Throughout the studies students will gain a deep understanding of responsible tourism management, digital value creation, and creative service business. Customer orientation is applied with a focus in experience economy and service design.

Apply on between 4 - 18 January 2023
Product scope
Annual intake
Application period
04.01.2023 - 18.01.2023
Bachelor of Hospitality Management
Study modes
Full-time studies

Tourism Management, Bachelor of Hospitality Management

Tourism Management programme will provide a detailed understanding of responsible and sustainable tourism in addition to enhancing students' business competence for working in the international tourism industry. The entire programme is conducted in English!  Join us, your future starts here!

Study contents

The studies combine solid theoretical knowledge with diverse working life projects, event production, and international study tours. The students utilise our extensive international cooperation networks and complete a part of their studies or their practical training abroad. The Bachelor’s degree of Finnish universities of applied sciences is based on the needs of working life. It provides the graduates with a higher education degree and a professional qualification. The scope of bachelor’s degree programmes is generally 210 ECTS credits, and their completion usually takes about 3,5 years.

First year

During the first academic year, the student learns the basics of business and the operating environment of the tourism industry. General transferable skills, such as language and communication skills, research and development competence, entrepreneurship skills and ICT skills also develop during the first and second year of studies.

Second year

In the second year of studies, the student advances his/her competence in core studies in tourism.  International exchange or practical training abroad are included in the studies due to the international character of the industry.

Third year

Studies in the third year emphasise innovation and development competence and deepening the professional understanding in the student’s area of special expertise. 

Read blog articles from teachers and students

Our Taste 4 Travel blog shares stories from our students' studies as well as insights in the field from our teachers.

I absolutely love my work as a tour leader. Every day is different, and the customers give me so much energy. I get to spend days outdoors in different environments. At the same time, I get to share my passion and knowledge of Japan and other destinations in a fun way.

Lotta Watia

Read Lotta's story

Tourism is one of the strategic focus areas in Jamk

We focus on responsible tourism and business development. Nature-and well-being tourism are emphasized due to the location in beautiful Central Finland. We work closely together with our various stakeholders locally and globally in order to change the industry into a more sustainable direction. By educating future professionals, Jamk renews tourism business – in an innovative and responsible manner. Read more. 

Start building your future with us in the beautiful city of Jyväskylä

Jyväskylä is a dynamic city full of students, surrounded by lakes and scenic nature!

Corporate careers

Examples of job titles include Congress Manager, Hotel Manager, Event Coordinator, Product Developer, Customer Service Manager, Team Leader and Project Manager.

International Study Path and Network abroad

Tourism and hospitality business is international by its very nature. In addition to our own studies in Jamk you should deepen your knowledge and competences abroad. Our partner institutions provide high quality education. Here you can see some examples of our wide network. Select the appropriate theme and destination, apply for exchange and become a distinguished professional! During the study abroad period students have the possibility to increase their professional know-how, improve their personal knowledge and skills and get to know different languages and cultures as well as make new friends and create worldwide networks that can improve chances of employment after graduation.

  • Hong Kong Polytechnic University
  • Breda University of Applied Sciences, Netherlands
  • La Rochelle, School of Tourism and Hospitality, France
  • Groupe Ecole Troyes, France
  • Humber College, Canada
  • Fanshawe College, Canada
  • Hochschule München, Germany
  • Northern Arizona University (NAU), USA
  • CETT: School of Tourism, Hospitality and Gastronomy (CETT), Spain

Student stories

We've shared our side of tourism management studies at Jamk - now it's time for you to hear about it from our student. Click the link below to read more stories like Lotta's about studying with us and how it has helped our students build their dream careers after graduation.

How to apply in January

Short step-by-step instructions on how to apply.

1. Application time 4 – 18 January 2023 by 3.00 pm on

You can apply with upper secondary school certificate or with a higher education certificate. You can also apply even if your secondary school degree certificate is completed during the spring of applying (high school / senior secondary school certificate). Jamk uses also discretionary admission.

Apply online 4 - 18 January 2023 by 3.00 pm Finnish time (UTC+2) on

2. Deadline for the enclosures 25 January 2023 by 3.00 pm

The required enclosures need to be attached to the online application form by 25 January 2023 by 3.00 pm Finnish time (e.g. as pdf/jpg/png -files).

3. International UAS Exam

All applicants are selected by International UAS Exam.

  1. The online entrance examination's (International UAS Exam) first part/written part will be organised on 8 February 2023.
  2. The second part/online group interview will be during 6 - 17 March 2023.

The entrance examination assesses the applicants’ abilities to study in universities of applied sciences. The entrance examination does not contain any pre-reading materials or pre-tasks. In order to be invited to the second phase group interview, you have to pass all the exam sections and reach the field-specific cut-off score. Applicant must score minimum points in order to be selected for admission.

Identification documents

You must submit your identification document on the Studyinfo’s application form no later than 25 January 2023 at 3:00 pm Finnish time (UTC+2). If your first phase of the International UAS Exam (written examination) is approved but you do not submit a valid identification document by the given date, you will be rejected from the second phase (group interview).

The following documents are accepted as proof of identity:

  • passport
  • Finnish identity card with a photo, issued by police (in Finland)
  • Finnish driver’s licence (issued in Finland)
  • another EU/ETA country identity card with a photo

Read more about identification in second phase.

4. Results and accepting the study place

Results are announced end of March at the earliest and on 2 June 2023, at the latest.


  1. accept the study place on
  2. enrol for attendance/non-attendance on
  3. NON-EU/EEA citizens: pay the tuition fee payment as soon as possible
  4. start the residence permit (if needed) application process immediately in April to be able to start your studies in August. The residence permit application process might take time over 2 months, so be in time!

The final deadline to accept the study place, enrol for attendance and pay the possible tuition fee is 14 July 2023 by 3:00 pm Finnish time. There are no tuition fees for Finnish or other EU/EEA citizens.

Studies will begin in the middle of August 2023. Please, arrive to Jyväskylä, Finland by that time!

Contact information

Susanna Nuijanmaa

Lehtori, Senior Lecturer
Matkailu ja palvelut, Tourism and Service Business
Liiketoiminta, School of Business

How to apply for Bachelor’s Degrees

Application timetable and selection criteria for bachelor's degree programmes conducted in English. Apply 4 - 18 January 2023 by 3.00 pm!

Tuition fees and scholarships

The tuition fee concerns non-EU/EEA degree students who study in English-taught Bachelor's or Master's degree programme. Scholarship available.

Admission Services

Admission Services will assist you in all matters related to applying for degree programmes.