Due to the remarkable tourism growth in Finland, the threat of climate change and tourism impacts on local society, there is a need to strengthen the approach towards sustainability. The project is being executed in cooperation of five universities in Finland, JAMK University of Applied Sciences (UAS) being the coordinator of the project. The partners are Haaga-Helia UAS, XAMK UAS, University of Oulu and Multidimensional Tourism Institute MTI/University of Lapland.

The development of the digital learning model includes three sub-objectives: 1) To define the learning competences of responsibility in travel and tourism industry; 2) To develop a digital learning course corresponding to the competences 3) To ensure the continuity of the learning course.

The outcome of the project is an educational model, which is to strengthen sustainability of travel and tourism business. In a long-term perspective, the competence of travel and tourism employees concerning the sustainability will be improved. The educational model, once piloted in travel and tourism business, can be applied to other business areas.

The project is funded by the Ministry of Education and Culture.

Read more about The steps towards responsible tourism