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Jussi Halttunen, President of JAMK University of Applied Sciences

JAMK’s sights set on 2020

"In 2020, JAMK will be known as an institute of higher education with an emphasis on practice, and a strong specialist organisation where theoretical knowledge is successfully applied to practical working life development."

JAMK’s reformed strategy has further specified the university of applied sciences’ vision for 2020: “In 2020, JAMK will be known as an institute of higher education with an emphasis on practice, and a strong specialist organisation where theoretical knowledge is successfully applied to practical working life development.”  The idea is based on JAMK’s being a proactive institute capable of developing itself further. It tackles customers’ challenges with a problem-solving-oriented approach by means of various training and RDI activities. JAMK provides customers with significant added value and benefit to their operations, thus also strengthening its own financing.  JAMK aims to create new operating models and innovations for its customer organisations and promote new entrepreneurship in the area.

The strategy is still based on three strong pillars: quality of learning, entrepreneurship and internationalisation. These are the competence areas in which we are seeking a relative competitive advantage worldwide.

The new strategy has also further specified the five focus areas of JAMK’s RDI activities: innovative learning, well-being of families and health promotion, renewable competitiveness, cybersecurity and bioeconomy.  These focus areas are areas in which JAMK particularly wants to develop its own competence and be strongly involved in overall development of the area. The intention is to make the focus areas partially generic competence areas that extend past the boundaries of JAMK’s profit centres. At their best, the focus areas will give rise to global specialist networks with partners. The competence developed in these focus areas also improves the quality of learning and its impact.

Of the focus areas selected, bioeconomy and cybersecurity are included in the national INKA programme funded by Tekes, the Finnish Funding Agency for Innovation. In the programme, the Jyväskylä region has special responsibility for the development of cybersecurity competence and related new business activities and high-growth entrepreneurship. JAMK’s heavy investments in the development of cybersecurity competence over several years were the decisive factor in the Jyväskylä region’s achievement of the role of cybersecurity coordinator in the INKA programme. On a related note, the JAMK University of Applied Sciences Ltd Board of Directors decided to reintroduce the name IT Institute for the ICT Department on the Lutakko campus. In bioeconomy, we have joined forces with the Joensuu-led INKA bioeconomy programme, which also features Seinäjoki as a partner. JAMK has also built strong specialist expertise in bioeconomy in the Institute of Bioeconomy, which operates in Saarijärvi. Bioeconomy and cybersecurity have traditionally been strong areas in JAMK’s RDI activities, and the INKA programme can be seen to further strengthen them.

The rest of JAMK’s focus areas are also closely linked with the regional strategy of Central Finland and the development of the whole country. Renewable competitiveness is essential, not only for companies but also for the public sector and the development of its service production. In innovative learning, we proactively aim to develop new learning environments facilitating future competence and innovative pedagogic methods. As regards these, it is still possible to aim at the growing markets of education exports, such as Asia and the Gulf region. The well-being of families and health promotion are both a national and global focus area, seeking new solutions to develop an ever-improving welfare society. 

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