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In 2013, JAMK University of Applied Sciences further defined its strategic focus areas: innovative learning, well-being of families and health promotion, renewable competitiveness, cybersecurity and bioeconomy.

These focus areas are areas in which JAMK particularly wants to develop its own competence and be strongly involved in overall development of the area.

Bioeconomy and cybersecurity are included in the national Tekes-funded INKA programme, in which the Jyväskylä region has special responsibility for the development of cybersecurity competence and related new business activities and high-growth entrepreneurship.

Emphasis on quality of learning, entrepreneurship and internationalisation

The strategy still emphasises the quality of learning, entrepreneurship and internationalisation. These are the choices with which JAMK is seeking a relative competitive advantage worldwide.

“A five-credit course of entrepreneurship studies meant for every student started in autumn 2013. Studies can be completed in various labs, and students are encouraged towards entrepreneurship from the early stages of their studies. JAMK Generator helped create 22 new companies.”

JAMK’s School of Health and Social Studies was the first in Finland to introduce a team-based learning method for all new students. The team members show self-direction in various learning situations across degree programme boundaries, and the traditional role of the teacher becomes more like that of a coach.

JAMK’s education exports have achieved success on several continents. Our School of Health and Social Studies gained new ground with nursing education in China, the Teacher Education College is developing teacher education in Kosovo, and recently we agreed upon health education exports to Kazakhstan together with the Federation of Universities of Applied Sciences (FUAS). JAMK and FUAS, a strategic alliance formed by HAMK, Lahti and Laurea Universities of Applied Sciences, have been co-operating in education exports to Kazakhstan since October 2012.

For international mobility, JAMK achieved the EU’s 2013 Erasmus Award for Excellence, finishing first among more than 4,000 European institutes of higher education. The reasons for the award included JAMK’s excellent example of what can be achieved by using staff mobility strategically for the support and on-going improvement of teaching and learning quality.