jamk.fi
14 Nov 2019 - 15 Nov 2019

LaLiga Passion for Football: Business Seminar

LaLiga Passion for Football: Business Seminar in Jyväskylä 14-15 November 2019. JAMK University of Applied Sciences has the pleasure to arrange this unique seminar together with LaLiga Business School, the official Educational Department of LaLiga (Spanish Professional Football League)! Welcome to our top-class seminar for all sport and football enthusiasts!

Time: 14 Nov 2019 - 15 Nov 2019
Place of event: Dynamo, auditorium Piippukatu 2
Education: Business
Event type: Seminar
Language: English

Learn from the best! 

Tickets

Prizes

  • basic ticket 59€
  • 3 tickets 139€
  • Premium-ticket 139€

(includes JYP-Lukko Icehockey Game Wed 13.11.
with speakers, restricted amount)

Tickets: events.liveto.io

Program

Thursday 14 November

11.00-12.30 Registration and possibility for lunch
12.30-12.45 Opening
12.45-14.00 Evolution of LaLiga business model: Commercialization and marketing of Spanish football
14.00-14.30 Active Break
14.30-15.45 Economic control of LaLiga business and strategic business metrics
15.45-16.00 Power Break
16.00-17.00 Digital transformation and branding in LaLiga
17.00 - Q&A networking session

Friday 15 November

8.15-9.00 Opening coffee + snack and registration
9.00-10.15 LaLiga International Expansion
10.15-10.30 Active Power Break
10.30-11.30 LaLiga and nordic countries as football markets - strategies and implications

11.30- Closing 

 

More information

Ahonen Aila

Ahonen Aila

Lehtori, Senior Lecturer
Liiketalous, Business Administration
Liiketoiminta, School of Business
+358505921143
Kreus Pia

Kreus Pia

Lehtori, Senior Lecturer
Global Competence, Global Competence
Liiketoiminta, School of Business
+358400964551
Show more
Laitila Osmo

Laitila Osmo

Tuntiopettaja, Lecturer
Liiketalous, Business Administration
Liiketoiminta, School of Business
+358408268441