Assessing the solution’s commercial potential
Founded in 2018, 3E Energy Oy is a science-based expert and innovation company developing solutions in areas such as sustainable energy production, the circular economy and nutrient recycling. The company combines research-based knowledge with practical applications and also develops its own circular economy solutions.
The 3E Opti solution developed by the company is designed to facilitate the use of recycled nutrients through mathematical optimisation. Based on the user’s nutrient requirements, the solution identifies a cost-effective option while taking into account different nutrient sources and transportation costs.
The collaboration with Jamk had already begun through the EIT Food Test Farms programme. In 2025, Jamk served as the Nordic coordinator of the programme, while 3E Energy piloted its solution in a farm environment. During the pilot, the solution was used to identify an optimal nutrient solution for a crop farm, with ProAgria also supporting the implementation of the pilot.
Following the farm pilot, the natural next step was to examine the solution from a business perspective. The company needed more information about the needs of potential customers and the viability of its business model. In the new pilot carried out with Jamk, the focus therefore shifted from testing the solution’s practical functionality to validating its commercial potential.
Desktop validation provided insights into customers, the market and the revenue model
The pilot carried out by Jamk focused on validating the business potential of the solution. The service included six customer interviews, a market and competitor analysis covering the Nordic countries, and an assessment of the business model and revenue model. In addition to the customer interviews and market research, Jamk’s experts assessed the solution’s business model and revenue model based on their own expertise. Finally, the findings and recommendations for further development were compiled into a validation report for the company.
The interviews provided insights from different stakeholders across the recycled nutrient value chain and helped identify key customer needs relevant to the solution. The market analysis, in turn, provided a clearer picture of the operating environment and the solution’s potential position in relation to other players in the sector.
