Sport Business

Become an expert in sports business and create an exciting career in the growing industry of sports and adventure economics! You will get to know the field of sports from the business perspective. Topics to be studied include e.g. sport marketing, sport management, sport events management and sports finance.

Sponsorship, branding and event production

During your studies, you will be able to participate in national and international research projects related to sport events, and you will be doing internships in sports organizations. The studies enable also collaboration and development for example with your own sports club. For top-level athletes at the national level, these studies provide a flexible way to combine sport and studies.

You can study parts of your studies abroad. As a sport business student, you can even apply for an exchange for one semester or take part in various short term abroad projects.

Sport Business Students have participate in many events both in Finland and abroad over the years:

  • Neste Rally Finland Jyväskylä, since 2011
  • UEFA Euro Cup 2012, Poland and Ukraine
  • IIHF Ice Hockey World Championship 2012 and 2013, Helsinki and Stockholm
  • Finnish Skiing Championships 2014, Jyväskylä
  • Field Hockey World Championships 2014, Hague, The Netherlands

Master degree programme in Sport Business management

The studies create a great base for continuing to master level studies in sport business. You can apply to get your master of business administration degree in Sport Business Management after 2 year (24 months) of work experience after graduating as a bachelor. 

Check out Kyle's story from Sport Business Management from below!

"JAMK tackled everything I was looking for – business isn’t going out of style any time soon, so it’s always a sure way to improve your employability. And the sport aspect of it would help me get back into the hockey business if I wanted to."

Kyle Doyle, Sport Business Management

Read Kyle's story

Work in sports

Studies in sports marketing and management will equip students to act as experts in sports organizations, clubs, or other organizations providing sports, adventure, or wellness services. Sport business grows fast globally and there are multiple work opportunities around the world. In Finland, sport organizations professionalize rapidly and that requires business experts and creates new jobs.

More information

Aila Ahonen

Yliopettaja, Principal Lecturer
Global Competence, Global Competence
Liiketoiminta, School of Business