Single course
Profitable Business in Tourism
Content
During this course, you explore key areas such as pricing, variance analysis, data analytics, reporting, and hands-on business simulations. The course also covers different areas of budgeting, such as profit budget, cash budget and balance sheet forecast. You also gain knowledge about strategic decision making and competition benchmarking.
Objectives
The object of the course is to give you the knowledge and skills required to thrive in the world of tourism by focusing on profitability and sustainable business practices. You understand the impact of data on business management and how data helps you manage business more efficiently. You also understand the principles and strategies that drive profitability in the tourism sector.
Competences:
Operating in a workplace, Proactive development, Tourism business
Learning objectives
In this course you familiarize yourself with operational and financial planning. You understand the significance of budgeting as well as its logic, principles, processes, and methods. You are able to draw up operating and master budgets as part of operational and financial management. You identify and examine development targets from the perspective of budgeting by analyzing the differences from the perspective of budget monitoring. You are also able to plan the company's profitable business operations, taking financial aspects into account.
The goal of the course is to increase your understanding of profitable business and to develop skills for analyzing and interpreting financial information. You learn to use various calculation models and methods to analyze the company's financial situation and to forecast the future. You identify and examine development targets by analyzing the differences.
You are able to form the basis of the strategy - the values, mission and vision of the organization and understand the strategic objectives. You are familiar with the development of the organization's strategy process.
You participate in a business simulation where you improve your understanding and capabilities of running global business operations of a firm in a dynamic, competitive environment. In this course, you are able to apply theoretical knowledge and experience in real-time challenges. You learn how to analyze the market, follow the competition, understand consumer demand and their portfolio, execute the investment decision, and to organize the expenses.
Implementation methods
Lectures in a classroom in Rajakatu campus
Learning tasks
Guidance and feedback
More information later
Additional information
Lectures in a classroom on Jamk Main Campus, Rajakatu 35. See the timetable of the lectures at https://lukkarit.peppi.jamk.fi/#/schedule by using the name of the course or course code MT00CG06-3001.
Prerequisites:
Pricing strategies and methods
Cost-volume-profit thinking
Profitability
Cost concepts
Activity-based costing
Customer profitability analysis
Financial ratios and financial statements
Notice that enrolling in Jamk's Open Studies requires a Finnish personal identity number. When enrolling, please primarily use the suomi.fi service for identification or if you have HAKA university credentials, you can use those. If you do not have Finnish bank credentials or HAKA credentials, skip the identification. After enrolment, immediately contact the helpdesk via a service request at help.jamk.fi to receive instructions for identification. Without identification, we cannot register you for studies.
Also notice that you cannot enroll in Open University courses if you are a degree student at Jamk (enrollment in Peppi).
Information on study fees and enrollment: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc…
More information: [email protected]