Single course

Leisure Events

In this course you will deepen your understanding in tourism industry and especially in leisure events. You learn the effects of the events on tourism and understand the special features of leisure events. You also learn the planning and implementation process of responsible leisure events.

Enrol
Credits
5 credits
Enrolment period
31.07.2026 - 10.08.2026
Duration
24.08.2026 - 23.10.2026
Field of study
Multidisciplinary
Study modes
Full-time studies
Price
100.00 €

Content

- Leisure events and event industry as part of tourism
- Terminology within event industry
- Operators and service providers within leisure events
- Event planning and management process
- Critical success factors of leisure events
- Responsible choices in event planning

Objectives

The purpose of this course is to deepen your understanding in tourism industry and especially in leisure events. You will understand the effects of the events on tourism. You will understand the special features of leisure events and learn the planning and implementation process of responsible leisure events both in theory and in practice. By identifying the international structure of leisure events, and different operators both in international and regional level, it is easier for you to make career plans within event industry.

Competences
Tourism business, proactive development

Learning objectives
You understand the role of leisure events as part of leisure travel and event industry. You identify the terminology used in event industry. You identify operators and service providers within leisure events. You know the phases and critical success factors of planning and managing leisure events and apply them in practice. You know how to make responsible choices in event planning.

Implementation methods

In this course experiental learning is utilized as a primary learning method. You will first learn about the content through theory and company visits and visitors. Then you will apply the knowledge into practise by participating to the planning of an event. You will present the event plan at the end of the course.

Prerequisites

You understand the concepts related to service operations and have basic customer competence. You understand the general concepts and phenomena related to tourism.

Additional information

The course will be offered as contact lessons at campus The course code is MT00CG10-3003. Use the code to view the course schedule at https://lukkarit.peppi.jamk.fi.

Enrolling on open studies requires a Finnish personal identity number and strong identification.
Verify your identity in the Suomi.fi service or with HAKA credentials when you enroll. Otherwise, you will need either a valid passport or an EU ID card with a chip (according to the ICAO 9303 E-MRTD standard). In this case, please contact help.jamk.fi

Please notice that degree students in Jamk who have enrolled for attendance in are not eligible to enroll as Jamk Open UAS students (instead, enrolment in Peppi).

Read more about enrollment and study fees: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc

Further information concerning the enrollment: avoinamk@jamk.fi