Single course
International Service Business and Design
Content
Special features of service business
Service design process and tools
Digital services
Tools:
User persona
Customer journey
Business design canvasis: Context Canvas, BMC, VPC, Design criteria canvas, Experiment canvas
Objectives
The object of the course
The object of the course is to give an understanding of service as a business and provide capabilities for the development of services by means of service/business design. After the course you understand the special features of service business and how service design can help in developing the business. You know the phases of service design process and can apply some of the most common tools of service design in practical development situations.
Course competences
Business competence: The students have a broad-based understanding of the business (marketing, services, management, finances, law, etc.).
Internationalism and multiculturalism: Is able to communicate internationally in their work tasks.
Operating in a workplace: Is able to work constructively in a work community and promotes their own and their work community’s well-being.
Proactive development: Is able to apply existing knowledge in the field in development and utilises research and development methods
The learning objectives of the course
You study the principal theories related to services and service/business design and then apply them in practical examples.
After completing this course, you have the basic knowledge service business. You are able to explain the main features of a service product, assess the opportunities provided by digitalisation for service development, and apply few basic service design methods in developing services.
You are able to work in a goal-oriented way in a group, present and report the results of your work in accordance with the Jamk guidelines and reflect upon your own development and the working of the group.
Implementation methods
Class room teaching and group work. No remote participation possible.
Additional information
This course is implemented as classroom teaching and group work. No remote participation possible.
See the timetable of the lectures at https://lukkarit.peppi.jamk.fi/#/schedule by using the name of the course or course code HL00CB12-3001.
Notice that enrolling in Jamk's Open Studies requires a Finnish personal identity number. When enrolling, please primarily use the suomi.fi service for identification or if you have HAKA university credentials, you can use those. If you do not have Finnish bank credentials or HAKA credentials, skip the identification. After enrolment, immediately contact the helpdesk via a service request at help.jamk.fi to receive instructions for identification. Without identification, we cannot register you for studies.
Also notice that you cannot enroll in Open University courses if you are a degree student at Jamk (enrollment in Peppi).
Information on study fees and enrollment: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc…
More information: [email protected]