Single course
Game Entrepreneurship
Content
This course is a game related part for the entrepreneurial studies. In this course you will not develop (of course you can) your own business but more to get acquainted with the specialties in the game industry. You will learn how the funding is organized in game business and what kind of sources there are to be used. What is the role of the publisher and what kind of agreements you are to be made with them? You will also learn what is the role of marketing and how that should applied in start-ups.
Objectives
The object of the course:
This course provides you with basic knowledge of entrepreneurship, game start-ups and profitable business in game industry. In this course you can evaluate your own entrepreneur skills and expand your understanding of the game industry.
Course competences:
Business competence
Game production competence
The learning objectives of the course:
After this course you will know what it takes to start up a game studio. You will understand the requirements from the technological, business, personnel and funding point of views. You will understand how to plan and manage the cash flow and what kind of sources can be used to support your game business.
Implementation methods
The course will be delivered by a seasoned game entrepreneur, co-founder and CEO of a 10-year-old game development studio. It will exercise a rather hands-on business approach and will be structured as a combination of weekly on-site lectures, in-class discussion workshops, and off-class practical assignments (either individual or group-based) for students to be carried independently in between the classes.
Lectures will provide a crash course in all the essential aspects of business entrepreneurship, while actively analyzing them from the video games perspective, utilizing practical cases and examples from the games industry, and highlighting specific features and traits of running a game business.
Practical assignments will be carried out by the students independently in between the lectures, but will be essentially tied to the previous lecture contents — to help the students better internalize the received information, apply their critical thinking and immediately put their newly acquired knowledge to practice. The assignments will have to be returned in written (essay or slides) format via the course's dedicated electronic space (Moodle) and will, in some cases, imply a short in-class presentation of the associated student work.
The course will culminate in creation of a business pitch deck presentation, which should be seen as the final practical outcome for each student and the ultimate business instrument for any aspiring entrepreneur. The created business pitches will be eventually validated during the course's final pitching "competition" event, where students will pitch their business concepts as short live presentations in front of a panel of judges (invited game business experts) and receive valuable feedback.
During the course students will familiarize with a plethora of business concepts and practical tools, both generally applicable and game context specific, such as business plan, pitch deck or competitor analysis, — and will practice their use ahead of their possible future careers as game entrepreneurs.
Prerequisites
You need to have entrepreneurial skills and understanding of the terms and acronyms in the business overall.
Additional information
The course will be implemented as a combination of weekly on-site lectures, in-class discussion workshops, and off-class practical assignments (either individual or group-based) for students to be carried independently in between the classes. See the timetable at https://lukkarit.peppi.jamk.fi/#/schedule by using the name of the course or course code HTGP0370-3004.
Prerequisite: You need to have entrepreneurial skills and understanding of the terms and acronyms in the business overall.
Notice that enrolling in Jamk's Open Studies requires a Finnish personal identity number. When enrolling, please primarily use the suomi.fi service for identification or if you have HAKA university credentials, you can use those. If you do not have Finnish bank credentials or HAKA credentials, skip the identification. After enrolment, immediately contact the helpdesk via a service request at help.jamk.fi to receive instructions for identification. Without identification, we cannot register you for studies.
Also notice that you cannot enroll in Open University courses if you are a degree student at Jamk (enrollment in Peppi).
Information on study fees and enrollment: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc…
More information: [email protected]