Single course
Digitalization in Tourism
Discover how digitalisation is transforming the tourism industry. Learn how digital services and touchpoints shape the customer journey and how user experience design helps create seamless digital customer experiences.
Content
- Digital ecosystem in tourism
- Digital services and digital customer experience
- User experience design
- Evaluation of digital services
Objectives
This course explores the dynamic digital ecosystem within the tourism industry. You learn the importance of digital services and touchpoints throughout the customer journey as part of seamless digital customer experience. You get insights to user experience design and evaluation techniques to enhance the role of digital solutions in the tourism and hospitality sector.
Course competences
Operating in workplace, Pro-active development, Tourism business competence
Implementation methods
Face-to-face implementation including interactive lectures, discussions and practical exercises.
Teaching methods include:
- lectures and recorded materials supporting theoretical understanding
- independent learning tasks and applied assignments related to tourism digitalization
- group-based project work focusing on the evaluation and development of a real tourism or hospitality company’s digital service and customer journey
Prerequisites
Basics of service business, digitalization and services marketing, basics in responsible tourism
Additional information
Face-to-face implementation including interactive lectures, discussions and practical exercises. The course code is MT00CG03-3001. Use the code to view the course schedule at https://lukkarit.peppi.jamk.fi.
Enrolling on open studies requires a Finnish personal identity number and strong identification.
Verify your identity in the Suomi.fi service or with HAKA credentials when you enroll. Otherwise, you will need either a valid passport or an EU ID card with a chip (according to the ICAO 9303 E-MRTD standard). In this case, please contact help.jamk.fi
Please notice that degree students in Jamk who have enrolled for attendance in are not eligible to enroll as Jamk Open UAS students (instead, enrolment in Peppi).
Read more about enrollment and study fees: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc…
Further information concerning the enrollment: avoinamk@jamk.fi