Business Creativity

This course introduces the importance of creativity to your career. The course will provide the fundamentals of learning to be creative as an individual and working in a team. The main skills of creativity will be explained and practiced. The innovation of creativity will be applied through the introduction of design thinking and students will collaborate in teams to create their own unique concept for a new service or product The delivery of this course will be done through experiential learning and throughout the course, the importance of technology in the delivery and marketing of services is emphasized.

Upon completion of this course students will be able to:
1. Explain the importance of creativity to your business career.
2. Understand and apply a creative planning model to assess a problem or opportunity and develop a prototype as a solution.
3. Understand the creative design process and apply it to create solutions to challenges and opportunities across all forms of business organizations.
4. Utilize a design thinking framework for the creation of a new service or product.