Sport Business School is Finland is a leading research and development solutions provider in the field of sport business and experience industry. 

Sport Business School Finland provides Sport Business Intelligence and Legacy Planning research and development services for private, public and third sector organizations operating in sport and experience industry. It also offers higher education degree programs on sport management and marketing as well as open sport marketing studies for professionals already working in the field of sports.

Sport Business School invites academics, professionals, and students of sports management area to collaborate with the people working in the field of sports research and education, sports business, and sports management. 

Our Services

Sport Business School intelligence services alter from event impact research to exploiting customer values, customer and business partner expectations and satisfaction to brand image and non- spectator surveys. We at Sport Business School Finland believe that successful business performance development in sport organizations requires professional business management applied with business intelligence solutions where customers, fans, partners, sports brands, and organization's business competences are at focus. Research tools are designed to meet the growing need of online feedback from customers and business partners. 

More information on Sport Business School Home Page Go!

Legacy Planning

Legacy planning can be defined as systematic event planning work with the help of relevant data collection in order to maximize the benefits and minimize the negative effects of an event to all the stakeholders. This covers all the strategic actions that are planned and take place before, during and after the event. With the growing global interest of the cities and communities to host sport and cultural events there is a demand for strategic knowledge-based event planning and event evaluation to utilize the potential that events provide for hosting communities. Leveraging positive tangible and intangible outcomes is always a result of intelligent event management where data collection and management plays an essential role.

Sport Business Intelligence

Sport Business Intelligence can be defined as systematic and continuous collection and analysis of relevant data in order to develop sport organizations and events. Sport Business Intelligence is a relatively new approach to sport management. 

Bachelor and Master Programmes

JAMK University of Applied Sciences provides in Jyväskylä a bachelor level business degree program with a strong emphasis on sport marketing and management. Together with Haaga-Helia study programmes, JAMK study program builds up a study career for sport management students from bachelor to master level.

Study programs at all academic levels are highly connected with sport organizations and are designed to contribute the field of sport in Finland. Furthermore, studies combine modern sport business research methods and data collection management to utilize the latest information available in education.

Sport Business School International

Sport Business School Finland is a constituting part of an international network of Sport Business professionals and academics - Sport Business School International, which connects sport business experts from all around the world. All the members are invited individually - organizations are merely facilitators and benefactors associated with Sport Business School through their representatives acting within the concept. We believe that the best results can be reached through personal involvement in enjoyable working environment and conditions. International collaboration has generated top research and study cases in international sport events such as 2010 FIFA World Cup, 2012 and 2013 IIHF Ice Hockey World Championships, 2012 UEFA EURO Cup, 2013 and 2014 WRC Rally Finland events and 2014 Hockey World Cup. 


Sport Business School Finland is a unique concept founded in 2011 by Haaga-Helia University of Applied Sciences Ltd. and JAMK University of Applied Sciences. 

The areas of expertise of the people involved in Sport Business School are sport management, sport marketing, event management, business intelligence in sports and legacy planning.

Sport Business School Finland's offices are located in Vierumäki (Haaga-Helia campus) and in Jyväskylä (JAMK main campus). 

Rasku Risto

Lehtori, Senior Lecturer
Liiketalous, Business Administration
Liiketoiminta, School of Business

Ahonen Aila

Lehtori, Senior Lecturer
Liiketalous, Business Administration
Liiketoiminta, School of Business