Sport Business School is Finland is a leading research and development solutions provider in the field of sport business and experience industry. 

Sport Business School Finland provides research and development services for private, public and third sector organizations operating in sport and experience industry. It also offers higher education degree programs on sport business management in both undergraduate and master level, as well as, open sport business studies for professionals already working in the field of sports.

Sport Business School intelligence services alter from event impact research to exploiting customer values, customer and business partner expectations and satisfaction to brand image and non- spectator surveys. We at Sport Business School Finland believe that successful business performance development in sport organizations requires professional business management applied with business intelligence solutions where customers, fans, partners, sports brands, and organization's business competences are at focus. Research tools are designed to meet the growing need of online feedback from customers and business partners.

Sport Business Education

In the field of Sport Business, JAMK offers Bachelor’s, Master’s, short-term and specialiced study programmes. Our partners are universities in Finland and abroad, sport clubs, sport companies, national and international associations, governmental institutions and the Research Institute of Olympic Sports in Finland. Students have participated in international research projects, such as the 2010 FIFA World Cup, South Africa, WRC FIA World Rally Championships 2012, 2012/13 IIHF Ice Hockey World Championships, Finland and Sweden, 2014 Field Hockey World Championships, the Netherlands.

Neste Rally Finland

During the 9 years of collaboration with the WRC Finland rally organizer AKK Sport Ltd., Sport Business School Finland has conducted several research projects involving rally organizer's strategic business partners, event economic impact for the host city region, rally brand image and spectator values, non-spectator survey, and multiple customer surveys. This long term collaboration with the WRC Neste Rally Finland organizer is a good example of determined event development by using research data.

Watch video: Neste Rally Finland

Sport Events Research

Big and medium size sporting events provide both direct spending opportunities for sport tourists and indirect benefits for the hosting economy such as post-event tourism related destination awareness and improvements in infrastructure. Sport Business School has researched multiple sports events from different viewpoints, including e.g. fan surveys, customer satisfaction surveys, economic impact studies, brand image and customer experiences. The research data has given different sport organisations an opportunity to develop their events further, and due to the online Webropol survey model, react instantly to the customer feedback.

eSport grows in Finland

eSports is growing fast globally, and its importance as a new sports discipline has been widely recognized. JAMK Sport Business School has been in forefront in researching this promising business sector in Finland. In 2018, Sport Business School conducted a national study investigating the structure and volume of the eSports industry in Finland. This survey was targeted to key stakeholders operating within the eSports, retail, professional gaming and game development sector but also electronic games players in Finland. SBS will continue eSports study in national and international research projects together with other research institutes and eSports organisations.

Research collaboration

JAMK Sport Business School has collaborated with many international universities and research institutions in sport event research, EU-projects and multiple development projects. Important local partners for us are Finnish Research Institute for Olympic Sports, WRC Neste Rally Finland, JYP Ice Hockey team, Finnish Athletics Federation, Ice Hockey Federation, Football Federation, Basketball Federation and many other sport organizations. Important research and development partners have also been the city of Jyväskylä and the Regional Council of Central Finland.

Jyväskylä Sports Academy

JAMK Sport Business School and Jyväskylä Sports Academy have developed 15 ect Sport Academy studies that are aimed at helping elite sport athletes to combine their sports career with their studies. These studies are available for all Sport academy student members in Finland through the open applied science university. These studies are taught in Finnish. 

European Association for Sport Management (EASM)

The European Association for Sport Management (EASM) was established in 1993 as an independent association of people involved or interested in the management of sport in the broadest sense. EASM membership is composed of academics and professionals from the public, voluntary and commercial sectors. EASM has a wide international network of experts and National Organisations in the fields of sport management. The vision of EASM is to be the driving force for developing sport management in Europe. EASM members come from nearly 40 different countries, and from every continent. JAMK Sport Business School professionals are active members of the European Association for Sport Management. Aila Ahonen is currently a member of the EASM Board, serving as a Treasurer. 

Bachelor and Master Programmes

In JAMK you can study Sport Business in Bachelor or Master level. Bachelor studies are designed for full time students and they start in the second year of the Bachelor’s degree. Students apply to JAMK Business School and after successful completion of first year studies they may apply to Sport Business Specialization. Master programme in Sport Business Management is a part-time programme design for also those people who work in the industry. This master programme can be tailored for full-time programme for international students. Study programs at all academic levels are highly connected to sport organizations.

Contact

Ahonen Aila

Ahonen Aila

Lehtori, Senior Lecturer
Liiketalous, Business Administration
Liiketoiminta, School of Business
+358505921143
Laitila Osmo

Laitila Osmo

Tuntiopettaja, Lecturer
Liiketalous, Business Administration
Liiketoiminta, School of Business
+358408268441
Kreus Pia

Kreus Pia

Lehtori, Senior Lecturer
Global Competence, Global Competence
Liiketoiminta, School of Business
+358400964551
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