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Short step-by-step instructions on how to apply.
Master's Degree
The Sport Business Management degree at JAMK School of Business is aimed at sports enthusiasts who are working in the sports industry, interested in working with sports or willing enhance their knowledge. Join us, study in Jyväskylä, the Capital of Sport in Finland!
By completing the program, students will be able to understand the concepts of leading and managing sport organizations, apply marketing concepts to sports, utilize the sport business intelligence to improve business performance and develop effective strategies for sport business organizations. International top sport management professors take care of the courses together with Finnish experts. These studies give you a great chance to expand your international network.
The 90 ECTS programme consists the following modules: Management Studies, Sport business management, Research and development, Electives and Master thesis.
Student story
Jamk tackled everything I was looking for – business isn’t going out of style any time soon, so it’s always a sure way to improve your employability. And the sport aspect of it would help me get back into the hockey business if I wanted to.
Kyle Doyle
Read Kyle's storyIn order to apply for the programme students are required to have at least two years of working experience in a relevant field. Upon completion of the programme, students will be able to understand the concepts of leading and managing sport organisations, apply marketing concepts to sports, utilize the sport business intelligence to improve business performance and develop effective strategies for sport business organisations.
Jami Palsa has recently started his master-studies in JAMK Sport Business Management. He tells about his work at Elämys Group, a Travelling and Event Management Company and the reasons why to study at JAMK. He has earlier graduated from JAMK, but wanted to strengthen his knowledge in sport business.
Short step-by-step instructions on how to apply.
Short step-by-step instructions on how to apply.