news 14.8.2025

Jamk launches nationwide network for esports coaches – New project promotes employment and professionalization in the field

The “Coaching Network: Employment in Esports” project (eVAVE), coordinated by Jamk University of Applied Sciences, is building Finland’s first nationwide network for esports coaches. Co-funded by the European Union (ESF+), the project runs from June 1, 2025, to January 31, 2027, with the Central Finland ELY Centre serving as the funding authority.

Hero image for eVAVE project where gamers are focused on esports match

Main objectives: Community, encounters, and development

The goal is to strengthen the skills and employment opportunities of esports coaches, bring together stakeholders from across the country, and establish a lasting, community-based structure in the field. The project is open to anyone interested in the topic – coaches, students, unemployed individuals, people with partial work ability, and career changers. While the network operates in Western Finland, participation is open nationwide and free of charge.

The project is built around three core components:

  • A virtual networking and learning platform where esports coaches can share knowledge, participate in events, and receive support both during and outside of scheduled meetings. In practice, this is a Discord-based community server that will be integrated into the project’s website at www.coesports.gg.
  • Workshops at major esports events focus on foundational coaching skills and career paths. These workshops also facilitate encounters between industry experts and aspiring coaches—field activities help reach professionals where they are already naturally present.
  • The Esports Coaching Days in Jyväskylä introduce a new event format that offers participants intensive learning experiences through expert talks and practical networking. The event will be held at the main campus of Jamk University of Applied Sciences, in the GamePit Pro environment dedicated to electronic sports.

Building professional structures through collaboration

The eVAVE project collaborates with organizations such as the Finnish Esports Federation (SEUL ry), Incoach Oy, the University of Jyväskylä, and the Finnish Institute of High Performance Sport (KIHU). The long-term goal is to create a sustainable, collaboratively built model that supports the professionalization of esports coaching throughout Finland.

Contact us

Elmo Hämäläinen

Asiantuntija, Specialist
Matkailu ja palvelut, Tourism and Service Business
Liiketoiminta, School of Business
+358504119162

Perttu Leppä

Asiantuntija, Specialist
Matkailu ja palvelut, Tourism and Service Business
Liiketoiminta, School of Business
+358504098338