Greetings from your Summer School professors
Each year we are happy to welcome experienced and inspiring professors from many different countries and areas of expertise to teach at our Summer School. We are convinced that you will enjoy the intriguing and lively lessons in a very international atmosphere!
Blair Baldwin comes from the Okanagan School of Business, Canada, to teach Services Design. This course exposes students to the critical world of professional services from digital services to airlines and everything in between! Students will learn how services differ from goods through the Service Design model and apply the tools taught by creating a services design audit of an organization of their choice. Watch his video and learn more about this interesting topic!
Welcome to the Corporate Diplomacy course taught by Dr. Manuel Egea, a professor in Universidad Católica De Murcia, Spain. This course emphasizes hands-on learning and real-world applications of corporate diplomacy principles, integrating theoretical insights with practical training. Throughout the course, students will engage directly with real case studies, including an in-depth exploration of LaLiga as a corporate diplomacy actor and other ongoing examples.