Single course
Selling and Distribution in Tourism
Discover how sales and distribution work in the tourism industry. You will learn how consumer and organizational buyer behavior differ, how the sales process develops, and how digital platforms and distribution channels shape tourism sales and market access.
Content
Key concepts of selling and distribution in tourism
Consumer and organizational buyer behavior
Sales process
Sales Management
Tourism distribution system
Digital distribution platforms and channel management
Objectives
This course provides you a comprehensive understanding of sales and distribution in the context of the tourism industry. You learn to recognize the differences in consumer and organizational buyer behavior and sales process. You get insights to the distribution ecosystem and digital platforms in tourism.
Competences
Proactive development, Operating in workplace, Tourism business competence
Learning objectives
You understand the consumer and organizational buyer behavior. You recognize the different phases of sales process. You understand tourism distribution system and different operators. You identify the role of digital distribution platforms in tourism.
Implementation methods
Face-to-face implementation, including:
- lectures & recorded lectures
- individual assignments
- group assignments
- guest speeches/lectures
Prerequisites
Basics of service business, accounting, services marketing and tourism
Additional information
Face-to-face implementation, including:
- lectures & recorded lectures
- individual assignments
- group assignments
- guest speeches/lectures.
You must confirm your attendance on this course by completing the orientation assignment by the given deadline.
Prerequisite: Basics of service business, accounting, services marketing and tourism
The course code is MT00CI59-3002. Use the code to view the course schedule at https://lukkarit.peppi.jamk.fi.
Enrolling on open studies requires a Finnish personal identity number and strong identification.
Verify your identity in the Suomi.fi service or with HAKA credentials when you enroll. Otherwise, you will need either a valid passport or an EU ID card with a chip (according to the ICAO 9303 E-MRTD standard). In this case, please contact help.jamk.fi
Please notice that degree students in Jamk who have enrolled for attendance in are not eligible to enroll as Jamk Open UAS students (instead, enrolment in Peppi).
Read more about enrollment and study fees: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc…
Further information concerning the enrollment: avoinamk@jamk.fi