Single course
Selling and Distribution in Tourism
Content
- Key concepts of selling and distribution in tourism
- Consumer and organizational buyer behavior
- Sales process
- Sales Management
- Tourism distribution system
- Digital distribution platforms and channel management
Objectives
This course provides you a comprehensive understanding of sales and distribution in the context of the tourism industry. You learn to recognize the differences in consumer and organizational buyer behavior and sales process. You get insights to the distribution ecosystem and digital platforms in tourism.
Competences
Proactive development, Operating in workplace, Tourism business competence
Learning objectives
You understand the consumer and organizational buyer behavior. You recognize the different phases of sales process. You understand tourism distribution system and different operators. You identify the role of digital distribution platforms in tourism.
Implementation methods
Face-to-face implementation, including:
- lectures & recorded lectures
- individual assignments
- group assignments
- guest speeches/lectures
Prerequisites
Basics of service business, accounting, services marketing and tourism
Additional information
Face-to-face implementation, including:
- lectures & recorded lectures
- individual assignments
- group assignments
- guest speeches/lectures.
See the timetable of the lectures at https://lukkarit.peppi.jamk.fi/#/schedule by using the name of the course or course code MT00CI59-3001.
Prerequisite: Basics of service business, accounting, services marketing and tourism.
Notice that enrolling in Jamk's Open Studies requires a Finnish personal identity number. When enrolling, please primarily use the suomi.fi service for identification or if you have HAKA university credentials, you can use those. If you do not have Finnish bank credentials or HAKA credentials, skip the identification. After enrolment, immediately contact the helpdesk via a service request at help.jamk.fi to receive instructions for identification. Without identification, we cannot register you for studies.
Also notice that you cannot enroll in Open University courses if you are a degree student at Jamk (enrollment in Peppi).
Information on study fees and enrollment: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc…
More information: [email protected]