Single course
Leisure Events
In this course you will deepen your understanding in tourism industry and especially in leisure events. You learn the effects of the events on tourism and understand the special features of leisure events. You also learn the planning and implementation process of responsible leisure events.
Content
- Leisure events and event industry as part of tourism
- Terminology within event industry
- Operators and service providers within leisure events
- Event planning and management process
- Critical success factors of leisure events
- Responsible choices in event planning
Objectives
The purpose of this course is to deepen your understanding in tourism industry and especially in leisure events. You will understand the effects of the events on tourism. You will understand the special features of leisure events and learn the planning and implementation process of responsible leisure events both in theory and in practice. By identifying the international structure of leisure events, and different operators both in international and regional level, it is easier for you to make career plans within event industry.
Competences
Tourism business, proactive development
Learning objectives
You understand the role of leisure events as part of leisure travel and event industry. You identify the terminology used in event industry. You identify operators and service providers within leisure events. You know the phases and critical success factors of planning and managing leisure events and apply them in practice. You know how to make responsible choices in event planning.
Implementation methods
The teaching methodology employs experiential learning. This means you will learn the skill set required to create and the experiential aspect is that students will collaborate in teams to develop their own plan for an event that excites them. The course encompasses the skill sets of: Idea Generation and Conceptualization; Customer Targeting and Segmentation; External and Internal Environmental Analysis; Goal Setting; Event Positioning; Integrated Marketing Communications and Sales, Risk Management, Operations Planning, Basic budgeting, as well as Sustainability and Responsibility aspects. The course might contain visits and/or visiting lecturers.
Prerequisites
You understand the concepts related to service operations and have basic customer competence. You understand the general concepts and phenomena related to tourism.
Additional information
The course is offered on Rajakatu campus. The full schedule with the topics will be posted on Moodle and discussed at the first contact lecture. This course is offered on a face to face basis only.
Prerequisite: You understand the concepts related to service operations and have basic customer competence. You understand the general concepts and phenomena related to tourism.
The course code is MT00CG10-3004. Use the code to view the course schedule at https://lukkarit.peppi.jamk.fi.
Enrolling on open studies requires a Finnish personal identity number and strong identification.
Verify your identity in the Suomi.fi service or with HAKA credentials when you enroll. Otherwise, you will need either a valid passport or an EU ID card with a chip (according to the ICAO 9303 E-MRTD standard). In this case, please contact help.jamk.fi
Please notice that degree students in Jamk who have enrolled for attendance in are not eligible to enroll as Jamk Open UAS students (instead, enrolment in Peppi).
Read more about enrollment and study fees: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc…
Further information concerning the enrollment: avoinamk@jamk.fi