Single course
Leisure Events
Content
- Leisure events and event industry as part of tourism
- Terminology within event industry
- Operators and service providers within leisure events
- Event planning and management process
- Critical success factors of leisure events
- Responsible choices in event planning
Objectives
The purpose of this course is to deepen your understanding in tourism industry and especially in leisure events. You will understand the effects of the events on tourism. You will understand the special features of leisure events and learn the planning and implementation process of responsible leisure events both in theory and in practice. By identifying the international structure of leisure events, and different operators both in international and regional level, it is easier for you to make career plans within event industry.
Competences
Tourism business, proactive development
Learning objectives
You understand the role of leisure events as part of leisure travel and event industry. You identify the terminology used in event industry. You identify operators and service providers within leisure events. You know the phases and critical success factors of planning and managing leisure events and apply them in practice. You know how to make responsible choices in event planning.
Implementation methods
The teaching methodology employs experiential learning. This means you will learn the skill set required to create and the experiential aspect is that students will collaborate in teams to develop their own plan for an event that excites them. The course encompasses the skill sets of: Idea Generation, Mind's Eye Modelling; Beachhead Targeting and Segmentation; External and Internal Environmental Analysis; Goal Setting; Event Positioning; Integrated Marketing Communications and Sales, Risk Management, Operations Planning, Basic budgeting, as well as Sustainability and Responsibility aspects.
Check out the introduction video about the course here: https://www.youtube.com/watch?v=Pu7UD6o0LuA
Additional information
The course will be implemented as classroom teaching on Jamk's Rajakatu campus. This course is offered on a face-to face-basis only. The full schedule with the topics will be posted on the course Moodle shell and discussed at the first contact lecture. See the timetable of the lectures at https://lukkarit.peppi.jamk.fi/#/schedule by using the name of the course or course code MT00CG10-3002.
Prerequisites: You understand the concepts related to service operations and have basic customer competence. You understand the general concepts and phenomena related to tourism.
Notice that enrolling in Jamk's Open Studies requires a Finnish personal identity number. When enrolling, please primarily use the suomi.fi service for identification or if you have HAKA university credentials, you can use those. If you do not have Finnish bank credentials or HAKA credentials, skip the identification. After enrolment, immediately contact the helpdesk via a service request at help.jamk.fi to receive instructions for identification. Without identification, we cannot register you for studies.
Also notice that you cannot enroll in Open University courses if you are a degree student at Jamk (enrollment in Peppi).
Information on study fees and enrollment: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc…
More information: [email protected]