International Marketing Communications

The object of the course
Having taken the course, you will be able to plan marketing communication and make contents for international brands. You understand the basics of building brands and how to plan communication for the different buyer personas in different stages of buying process. You will also try out your skill of creating contents for of a blog.
Course competences
Business competence: The students know the central theories related to this specialisation option. The students possess at least an advanced beginner’s skills in the practical tasks of the specialisation option.
Internationality and multiculturalism: Is able to communicate internationally in their work tasks.
Operating in a workplace: Is able to act professionally in communication and interaction situations at a workplace.
The learning objectives of the course
You can review, analyze and understand information available from academic and professional business sources in marketing communication field.
You will be able to apply brand building concepts and produce different kind of marketing contents in practice taking different buyer personas and buying stages into consideration.
You can communicate effectively in English in oral and written formats and and participate in multicultural teams where you demonstrate your teamwork skills.