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Food Hack by
#Biobord challenges are here! 🧐
On March 11th and 12th Alternative proteins and functional foods themed Food Hack by Biobord will unite transnational team of experts and hackers together to collaborate on the
#food #innovation challenges (5), where each participant will have their own role in making the ideas come to life. While SMEs will share their needs and challenges, the external experts will work as advisors of the hackers and give their insights to develop innovations.
If you find these challenges interesting and would like to join the hackathon, please visit:
https://forum.biobord.eu/t/save-the-date-food-hack-by-biobord-11-03-12-03-2021/2040/5
Challenges are:
1. How to share and exchange expertise knowledge ? 🧑🏫
How can different stakeholders working on similar challenges share their knowledge and expertise in a creative and constructive way? What do the channels of information look like today and how can we improve them? In what way can we gain access to process and technology know-how? Today and in the future?
2. Finding new and different strategies for marketing healthy and nutritious food 📣
What kind of marketing strategies, for example nudging, can be used to increase consumption of healthier and more nutritious innovative food products that are beneficial, attractive, and affordable, thus more sustainable for the planet, businesses and the individual? What technical solutions could benefit healthy food choices?
3. Changing the perception of plant-based protein🌱
What strategies can be built to change our perception of plant-based proteins as a direct alternative to a particular dish (sausage, hamburger) and instead of modifying the structure of the product to see it as a stand-alone protein source? What would we call these products and how would they be marketed?
4. Transforming the attitude towards new products, including protein from insects and insects as food 🦗
What would happen if we placed the insect food product in a different context (environment, tradition, or culture)? How do we design the “insect food experience” to attract new markets? What marketing strategies can be explored to design the insect food experience? In which context, tradition or culture could the insects fit in?
5. Exploration of new protein resources 🤯
What could be the new alternative protein sources? Where can we obtain knowledge about such raw materials and how should this information be made available?
This is a great way to success in the developing of new products and bring them all the way from the first idea to finished product on the market. It is time to collaborate and network!
This event is part of the Interreg Baltic Sea Region project ConnectedByBiobord that aims to promote smart and
#sustainable growth on the Baltic Sea region by connecting
#bioeconomy developers around
#BSR.
Find us from Biobord.eu!
EU Strategy for the Baltic Sea Region Vidzemes plānošanas reģions Krinova Incubator & Science Park JAMK University of Applied Sciences Stockholmi Keskkonnainstituudi Tallinna Keskus, SEI Tallinn Pärnumaa Arenduskeskus
#connectedbybiobord