Tourism Management programme will provide a detailed understanding of responsible and sustainable tourism in addition to enhancing students' business competence for working in the international tourism industry. The entire programme is conducted in English! 

Throughout the studies students will gain a deep understanding of responsible tourism management, digital value creation, and creative service business. Customer orientation is applied with a focus in experience economy and service design. Join us, your future starts here! 

 "Looking for a brighter future? Become a future professional in tourism!"

Bachelor Programme

The Bachelor’s degree of Finnish universities of applied sciences is based on the needs of working life. It provides the graduates with a higher education degree and a professional qualification. The scope of bachelor’s degree programmes is generally 210 or 240 ECTS credits, and their completion usually takes from 3.5 to 4 years.

Study objectives

The studies combine solid theoretical knowledge with diverse working life projects, event production and international study tours. The students utilise our extensive international cooperation networks and complete a part of their studies abroad.

Programme Structure

1st year, foundation courses

During the first academic year, the student learns the basics of business and the operating environment of the tourism industry. General transferable skills, such as language and communication skills, research and development competence, entrepreneurship skills and ICT skills also develop during the first and second year of studies.

2nd year, professional development

In the second year of studies, the student advances his/her competence in core studies in tourism.  International exchange or practical training abroad are included in the studies due to the international character of the industry.

3rd year, innovation and development 

Studies in the third year emphasise innovation and development competence and deepening the professional understanding in the student’s area of special expertise. 

International Study Path

Tourism and hospitality business is international by its very nature. In addition to our own studies in JAMK you should deepen your knowledge and competences abroad. Our partner institutions provide high quality education. Here you can see some examples of our wide network.  Select the appropriate theme and destination, apply for exchange and become a distinguished professional! During the study abroad period students have the possibility to increase their professional know-how, improve their personal knowledge and skills and get to know different languages and cultures as well as make new friends and create worldwide networks that can improve chances of employment after graduation.

Network abroad

  • Hong Kong Polytechnic University
  • Breda University of Applied Sciences, Netherlands
  • La Rochelle, School of Tourism and Hospitality, France
  • Groupe Ecole Troyes, France
  • Humber College, Canada
  • Fanshawe College, Canada
  • Metropolitan University College, Copenhagen, Denmark
  • Hochschule München, Germany

After graduation

Bachelors of Hospitality Management have extensive professional competence: practical basic knowledge and skills and their theoretical foundation for working in specialist and managerial positions in the field, good communication and language skills.

Bachelors of Hospitality Management with a focus on tourism have good capabilities for working in managerial, marketing, development and sales positions in companies and organisations in the field of tourism. Bachelors of Hospitality Management also have good capabilities for working as entrepreneurs in tourism.

Corporate careers

Examples of job titles include congress manager, hotel manager, event coordinator, product developer, customer service manager, team leader and hotel reception manager.

Tourism is one of the strategic focus areas in JAMK

We focus on responsible tourism and business development. Nature-and well-being tourism are emphasized due to the location in beautiful Central Finland. We work closely together with our various stakeholders locally and globally in order to change the industry into a more sustainable direction. By educating future professionals, JAMK renews tourism business – in an innovative and responsible manner. Read more. 

"Jyväskylä, very dynamic city of students! Surrounded by lakes and scenic nature!"

How to apply during the additional application

The application period 1 - 31 July 2019 is intended for applicants who have a possibility to participate in the entrance examination on 13 August 2019 in Jyväskylä, Finland. Exams will not be held outside Finland. The intake is 15 students.

How to apply

The intake for Tourism Management is 50 students.

Lisätietoja koulutuksesta

Nuijanmaa Susanna

Nuijanmaa Susanna

Lehtori, Senior Lecturer
Matkailu ja palvelut sekä YAMK, Tourism and Service Business and Master´s Degrees
Liiketoiminta, School of Business
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