Looking for a brighter future? Become a future professonal in tourism! Throughout the studies students will gain a deep understanding of responsible tourism management, digital value creation, and creative service business. Customer orientation is applied with a focus in experience economy and service design.

Tourism Management programme will provide a detailed understanding of responsible and sustainable tourism in addition to enhancing students' business competence for working in the international tourism industry. The entire programme is conducted in English!  Join us, your future starts here!

Bachelor Programme

The Bachelor’s degree of Finnish universities of applied sciences is based on the needs of working life. It provides the graduates with a higher education degree and a professional qualification. The scope of bachelor’s degree programmes is generally 210 ECTS credits, and their completion usually takes about 3,5 years. 

Study objectives

The studies combine solid theoretical knowledge with diverse working life projects, event production and international study tours. The students utilise our extensive international cooperation networks and complete a part of their studies abroad.

International Study Path

Tourism and hospitality business is international by its very nature. In addition to our own studies in JAMK you should deepen your knowledge and competences abroad. Our partner institutions provide high quality education. Here you can see some examples of our wide network.  Select the appropriate theme and destination, apply for exchange and become a distinguished professional! During the study abroad period students have the possibility to increase their professional know-how, improve their personal knowledge and skills and get to know different languages and cultures as well as make new friends and create worldwide networks that can improve chances of employment after graduation.

Network abroad

  • Hong Kong Polytechnic University
  • Breda University of Applied Sciences, Netherlands
  • La Rochelle, School of Tourism and Hospitality, France
  • Groupe Ecole Troyes, France
  • Humber College, Canada
  • Fanshawe College, Canada
  • Metropolitan University College, Copenhagen, Denmark
  • Hochschule München, Germany

Enjoy your student life with your fellow students - both in Jyväskylä and on trips around Finland

JAMKO provides a wide variety of possibilities to have different student life experiences

Studying tourism in JAMK

Watch what Vili, Mariia, and Lotta have to say about Tourism Management Studies here at JAMK. For them the international athmosphere of the English Tourism and Travelling Program was one of the main reasons for choosing JAMK.

"The studies have been interesting and the teachers are helpful and understanding. There's also a lot of freedom to choose the courses that you find interesting. You can also decide if you want to do a practical training or exchange abroad." 

The future offers many possibilities for the students - possibilities such as working with event management or human resources.

You can also watch the video from here »

Programme Structure

1st year, foundation courses

During the first academic year, the student learns the basics of business and the operating environment of the tourism industry. General transferable skills, such as language and communication skills, research and development competence, entrepreneurship skills and ICT skills also develop during the first and second year of studies.

2nd year, professional development

In the second year of studies, the student advances his/her competence in core studies in tourism.  International exchange or practical training abroad are included in the studies due to the international character of the industry.

3rd year, innovation and development 

Studies in the third year emphasise innovation and development competence and deepening the professional understanding in the student’s area of special expertise. 

Read more about the studies in Study Guide


After graduation

Bachelors of Hospitality Management have extensive professional competence: practical basic knowledge and skills and their theoretical foundation for working in specialist and managerial positions in the field, good communication and language skills.

Bachelors of Hospitality Management with a focus on tourism have good capabilities for working in managerial, marketing, development and sales positions in companies and organisations in the field of tourism. Bachelors of Hospitality Management also have good capabilities for working as entrepreneurs in tourism.

Corporate careers

Examples of job titles include congress manager, hotel manager, event coordinator, product developer, customer service manager, team leader and hotel reception manager.  

Tourism Management alumni, Jessica Toivonen

"My job as an event producer is very diverse; I can do so many things. I love to challenge myself every time and to keep on studying about the event management field. The best thing is, it’s never the same - you can’t predict anything. When everything works out, the results are the most rewarding thing."

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Lotta Watia, Tour Leader & Content Producer

"I absolutely love my work as a tour leader. Every day is different, and the customers give me so much energy. I get to spend days outdoors in different environments. At the same time, I get to share my passion and knowledge of Japan and other destinations in a fun way."

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JAMK alumni Eveliina Saarimaa

Bachelor of Hospitality Management, Eveliina Saarimaa

"The best thing about my job is being able to help tourism businesses and tourist areas develop and cope with the ever-changing digital world. Welcome to a growing industry! An education in hospitality opens many doors in the field of tourism - take advantage of opportunities to explore different tourism paths. Things in the field change rapidly and one should always be ready to learn new things."

Read more

Tourism is one of the strategic focus areas in JAMK

We focus on responsible tourism and business development. Nature-and well-being tourism are emphasized due to the location in beautiful Central Finland. We work closely together with our various stakeholders locally and globally in order to change the industry into a more sustainable direction. By educating future professionals, JAMK renews tourism business – in an innovative and responsible manner. Read more. 


Jyväskylä is a dynamic city full of students, surrounded by lakes and scenic nature!


How to apply

The intake for Tourism Management is 40 students.

Tourism Management Apply 5 - 19 January 2022 by 3.00 pm Finnish time at Studyinfo.fi Apply!

Please note that the Finnish Immigration Office MIGRI is in charge of all matters relating to residence permits. MIGRI's website >>


More information

Nuijanmaa Susanna

Nuijanmaa Susanna

Lehtori, Senior Lecturer
Matkailu ja palvelut sekä YAMK, Tourism and Service Business and Master´s Degrees
Liiketoiminta, School of Business
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