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Student Emma, case NaturVention

Students involved in NaturVention’s product development

"“NaturVention’s presence creates a suitable amount of pressure and motivation and a great desire to succeed. The groups must put themselves on the line and work intensively just as in real working life.”"

Jyväskylä-based NaturVention produces natural indoor air using active green walls, a green technology innovation the company has developed itself. JAMK’s hospitality management students get to participate in the company’s product development and new market ideas. The project involves JAMK students from countries like France, Finland, Vietnam and Pakistan.

 An oasis of relaxation for workplaces

 The students are developing a new concept of an oasis of relaxation for workplaces. NaturVention’s Oasis concept is an oasis of relaxation with natural indoor air, where employees can rest for a while in comfortable lounge chairs, breathing naturally clean air and listening to the sounds of nature or a relaxation exercise.

 “This project helps us understand a company’s needs and see how development work is actually carried out by companies,” says Mai Tran, a student from Vietnam.

“NaturVention’s presence creates a suitable amount of pressure and motivation and a great desire to succeed. The groups must put themselves on the line and work intensively just as in real working life. It is also interesting to get feedback from the company in the course of the project, which helps us develop totally differently from projects with an imaginary client,” says student Emma Welling.

 Naturally fresh hotel air for crowded cities

 Another product to be developed is the Best Air Hotel Rooms concept and the planning of its target groups. Since the project involves an international group of facility services and facilities planning students, it goes without saying that markets are also being sought outside Finland.

 The students were allowed freely to select the target group for their ideas: one group selected the international Marriott hotel chain, and the other saw it best to choose youth hostels in Berlin, which are popular among trendsetters.

 “For classy hotels, the frame material for green walls should be high-quality wood. The green wall could arouse so much interest that customers would want to have their photos taken by it and share them on social media. Good publicity for both the hotel and NaturVention.”

 “Youth hostels are trendy. They attract huge numbers of travellers in Berlin, and the rooms are large enough for the product,” says the other group.

 “Make your ideas concrete, remember the operating environment”

 NaturVention’s Aki Soudunsaari calls for not only bold visions but also concrete ideas, and also reminds the students of the realities of the operating environment.  “Good sales arguments always require evidence – give it enough thought,” Soudunsaari says.

NaturVention is not trying to restrict the students: if you have something to ask a potential customer, you can contact them and ask, Soudunsaari says encouragingly. 

“Let’s put ideas into practice!” Soudunsaari concludes the student meeting.