Are you a student, entrepreneur or other actor in the field of culture or tourism? Do you want to deepen your knowledge of cultural tourism or build new cooperation networks? Check out the cultural tourism e-learning programme and register for some of its courses or take part in all of them.

Photo: Santeri Laamanen / the Governing Body of Suomenlinna

Studies

Finland needs more high-quality cultural tourism services to meet the growing demand of tourism. The development of these services requires attractive and distinctive cultural contents, multidisciplinary networks and strong expertise in the productisation and sale of tourism services. Tourism provides existing distribution, sales and marketing channels for cultural production, which can be used to attract new target groups to artistic and cultural content or to develop the profitability and business of cultural services.

Students and / or actors in both the cultural and tourism fields participate in the courses at the same time in order to enable genuine interaction and networking between the fields. Interdisciplinary dialogue, the utilization of the wide networks of actors made possible by cooperation, the identification and sharing of best practices, and learning from others and thus developing one's own skills are essential.

The e-learning programme is implemented by JAMK, Haaga-Helia, Metropolia and LAB universities of applied sciences, as a co-operation between cultural production and tourism education. Each university of applied sciences produces studies for the common programme, which can be utilized by the participants in the training as agreed. The e-learning programme for cultural tourism is planned as part of the ESF-funded Culture Tourism for City Breakers project (2018-2020).

For whom?

The Cultural Tourism e-learning Programme is suitable especially for you if:

  • you are studying for a degree in the field of culture or tourism, or you can apply cultural tourism studies to your degree,
  • you are interested in completing part of your degree studies in the form of cross-studying,
  • you are an entrepreneur or other actor in the cultural or tourism sector, and would like to update and develop your skills.

The duration and scope of the studies are determined on the basis of the courses completed.

Courses

The cultural tourism programme consists of three five-credit courses, which are available for studying either individually or as a whole. Please, take into account, that the enrollment to the second and third course requires entry level of knowledge previously acquired either from this programme or in another way. All the courses are available both in Finnish and English language.

Introduction video

 

1. An Approach to Cultural Tourism, 5 ECTS

An Approach to Cultural Tourism course

An Approach to Cultural tourism introduces the concept of cultural tourism. During the course, tourism students will get an insight into the mindset of arts and culture, while culture management students will familiarize themselves with the tourism industry and its actors. Thus, the tourism ecosystem will be examined from the perspective of cultural tourism.

The objective is to gain an understanding for the basic phenomena in cultural tourism as well as to recognize the prospects and resources offered by cultural tourism.

Course organizer: Jyväskylä University of Applied Sciences
Schedule of implementation: 15.2.2021–9.4.2021
Degree programme: Tourism Management, JAMK UAS
Open university of applied sciences: Check the price and schedule of the course and register through JAMK open university of applied sciences
CampusOnline: Check the schedule and register for the course at the CampusOnline portal

 

2. From Idea to Product in Cultural Tourism, 5 ECTS

From Idea to Product in Cultural Tourism course

From Idea to Product in Cultural Tourism –course is based to service design process. It leads the students through the process from defining to a new service concept. During the course, the students will develop new service concepts or make the existing services to be better. The students will use service design tools and learn the customer-oriented service development process.

Course organizer: Jyväskylä University of Applied Sciences
Schedule of implementation: 12.4.2021–3.6.2021
Degree programme: Tourism Management, JAMK UAS
Open university of applied sciences: Check the price and schedule of the course and register through JAMK open university of applied sciences
CampusOnline: Check the schedule and register for the course at the CampusOnline portal

 

3. Cultural Tourism as a Change Agent, 5 ECTS

Cultural Tourism as a Change Agent course

Cultural tourism as a change agent course helps students to recognize deve­lopment challenges and future opportunities in cultural tourism in regional and local level. Furthermore, the students learn how to develop coopera­tion between various stakeholders of cultural tourism. In addition, trend and megatrend analyses help the students to understand the change taking place and its impacts in cultural tourism demand. Project skills and unders­tanding wider service concepts help the students in regional and local deve­lopment work that is a part of the course.

Course organizer: Haaga-Helia University of Applied Sciences
Schedule of implementation: 7.6.2021–31.8.2021
Degree programme: Degree Programme in Tourism and Event Management, Porvoo / Degree Programme in Hospitality, Tourism and Experience Management, Helsinki
Open university of applied sciences: Check the price and schedule of the course and register through Haaga-Helia open university of applied sciences
CampusOnline: Check the schedule and register for the course at the CampusOnline portal

More information

Susanna Nuijanmaa
Senior Lecturer
School of Business
JAMK University of Applied Sciences
Susanna.Nuijanmaa@jamk.fi | +358 40 869 0659

Katja Kuuramaa
Education Coordinator
Haaga-Helia University of Applied Sciences
Katja.Kuuramaa@haaga-helia.fi | +358 50 472 7972

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