Become an expert in sports business and create an exciting career in the growing industry of sports and adventure economics! You will get to know the field of sports from the business perspective. Topics to be studied include e.g. sport marketing, sport management, sport events management and sports finance.

Sponsorship, branding and event production

During your studies, you will be able to participate in national and international research projects related to sport events, and you will be doing internships in sports organizations. The studies enable also collaboration and development for example with your own sports club. For top-level athletes at the national level, these studies provide a flexible way to combine sport and studies.
You can study parts of your studies abroad. As a sport business student, you can even apply for an exchange for one semester or take part in various short term abroad projects.

Learn more about the exchange options 

Sport Business Students have participate in many events both in Finland and abroad over the years:
• Neste Rally Finland Jyväskylä, since 2011
• UEFA Euro Cup 2012, Poland and Ukraine
• IIHF Ice Hockey World Championship 2012 and 2013, Helsinki and Stockholm
• Finnish Skiing Championships 2014, Jyväskylä
• Field Hockey World Championships 2014, Hague, The Netherlands

Work in sports

Studies in sports marketing and management will equip students to act as experts in sports organizations, clubs, or other organizations providing sports, adventure, or wellness services. Sport business grows fast globally and there are multiple work opportunities around the world. In Finland, sport organizations professionalize rapidly and that requires business experts and creates new jobs.

Sport Business School Finland

Sport Business School Finland is a sport business research and development unit, which produces and develops research in sport business economics and management. Sport Business School Finland offers sport students the opportunity to participate in interesting research projects in Finland and abroad.

Sport Business School Finland

Publication of Neste Oil Rally

Sport Business School (Rasku, R. & Ahonen, A. eds) has published book on the Neste Oil Rally, describing how Business Intelligence is appilied in sporting events:
“Sport Business Intelligence - Case WRC Neste Oil Rally Finland” brought together the studies conducted in 2011-2014. The articles in the book deal with the development of the rally and the research findings from different perspectives. The book was commissioned by rally organizer AKK Sports Oy and the book's commentaries and articles have been written by several international experts together with some student papers.

The authors included Juha Kankkunen, four-time world champion in rallying, Jarmo Mähönen, Director of FIA World Championships, Tiina Lehmonen, Managing Director of AKK Sports Oy, and Sirpa Tuomi, Marketing Director of Neste Oil Corporation.
Academic texts have been produced by a number of international sport marketing experts from Finland, the United States, South Africa and Portugal. The book was edited by JAMK senior lecturers Risto Rasku and Aila Ahonen.


Routledge Handbook of International Sport Business

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law.

One of authors, Aila Ahonen, leads the Sport Business Education at JAMK.

Research in Neste Oil Rally

For several years, students have been conducting research at Neste Oil Rally, in Jyväskylä. Examples of research topics:
- Economic impact of the rally event to the surrounding region.
- Non-Spectator survey explored why "non-customers" did not attend the event and factors that motivated potential customers to participate.
- Customer experience of Neste Oil Rally's new Rally Zone, as well as its satisfaction with the event.