New Innovations in Promoting Physical Activity

The project
is part of Jamk's Likes Department's Physical Activity Research and Innovations
(LTI) project for the years 2024-2026. The project is funded by the Ministry of
Education and Culture. In 2025, the project has three sections:

1. Research and Development of
Physical Activity Communication

We study communication about
physical activity as part of Finnish health communications and disseminate
research-based development proposals through various channels to Finnish
communications specialists addressing physical activity. Communication about physical
activity should consider images, emotions, and attitudes, and utilize research
data from psychology and marketing. This section is led by Senior Researcher
Maria Rantala (name.surname@jamk.fi).

2. Connection of Psychological
Phenomena to Physical Activity

Increasingly, students suffer
from mental health symptoms. This affects academic success and increases the
risk of sleep disorders and depression. We continue to develop the MieliLiike
model that promotes mental health and implement an intervention for 18-29-year-old
higher education students, utilizing physical activity, natural environments,
and methods supporting motivation and behavior change. This section is led by
Chief Specialist Anu Kangasniemi (name.surname@jamk.fi).

3. Culture of Physical
Activity and Well-being in Higher Education Environment

The target is the Jyväskylä
University of Applied Sciences community of students and staff. We introduce
new elements to the well-being skills of students and staff so that they can
maintain their work and functional capacity during their studies and careers.
At the same time, we build a strategy and daily operational culture that
supports physical activity and well-being in higher education institutions.
This section is led by Testing Manager Jarmo Heiskanen (name.surname@jamk.fi).

Furter information: Kaisa Koivuniemi, Chief Specialist, Project Manager (name.surname@jamk.fi) 

More information:
https://www.jamk.fi/en/research-and-development/rdi-projects/liikkumisen-edistamisen-uudet-innovaatiot