Single course
Idea to Business (online learning in English)
Do you have a new business idea? The "From Idea to Business" course helps you determine whether your idea is viable. You’ll gain practical tools for market and competitive analysis, sales, and financial projections, and you’ll refine your idea to make it credible to investors, for example.
Content
Business plan, own capacity to implement the idea, product/customer matrix, market analysis, competitor analysis, marketing and sales plan, financial calculations, pitching the idea.
Objectives
After completing this course, you will be able to realistically assess the profitability of your business idea and your own ability to implement it.
You will be able to prepare reports related to new business planning: a product-customer matrix, market analysis, competitor analysis, sales/marketing plan, and financial calculations. Through these reports and assignments, you will compile a business plan.
You will be able to present your business idea orally to a panel of business experts.
Implementation methods
Workshops
Learning tasks
Trainers' introductions