Single course
Accessibility in Tourism Marketing Communications
Content
- Accessible marketing communications
- Accessibility and customer needs
- Website accessibility
- Accessible files
- Accessibility in digital marketing and sales channels
Objectives
The purpose of this course is to deepen your understanding in accessible tourism and marketing communications. You will learn how to assess and improve the accessibility of tourism company's marketing communications, with the main focus being on the accessibility of company's website content and services. After this course you will understand how to design and improve the digital marketing communications for tourism business according to accessibility principles, taking into account the needs of different customer target groups.
After this course you know how to consider the customer needs and accessibility principles in digital marketing. You know what digital accessibility is and can identify accessibility issues in digital sales channels. You know how to analyze the accessibility of digital content and marketing communication channels.
Implementation methods
This course is an online course, and requires participation in webinars and guiding session, independent studying and completion of assignments.
To participate in webinars, you need a working camera, headphones and a microphone.
Additional information
This course is an online course, and requires participation in webinars and guiding session, independent studying and completion of assignments.
To participate in webinars, you need a working camera, headphones and a microphone.
See the timetable of the webinars at https://lukkarit.peppi.jamk.fi/#/schedule by using the name of the course or course code MT00CK84-3003. (Will be updated later.)
Prerequisites: Understanding the basics of marketing communications, understanding the special features of accessible tourism.
Notice that enrolling in Jamk's Open Studies requires a Finnish personal identity number. When enrolling, please primarily use the suomi.fi service for identification or if you have HAKA university credentials, you can use those. If you do not have Finnish bank credentials or HAKA credentials, skip the identification. After enrolment, immediately contact the helpdesk via a service request at help.jamk.fi to receive instructions for identification. Without identification, we cannot register you for studies.
Also notice that you cannot enroll in Open University courses if you are a degree student at Jamk (enrollment in Peppi).
Information on study fees and enrollment: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc…
More information: [email protected]