Each of the KICs organises training and knowledge activities that are of potential interest and support to the project participants in that sector in the pursuit of their business plans. With the growing range of online resources generally available to business, an increasingly critical role will be played by intermediary agencies familiar with the needs of individual businesses who will be in a position to guide them as to the best place to look. A critical role that the SUA project will play will be to assist participants in identifying which available education or innovation resources available through the relevant KIC will be of greatest potential help to them in pursuing their journey.