Hong Kong Programme - Competitiveness Development by Engaging Asia, 5 ECTS

March 27-April 5 , 2020 in Hong Kong

Stengthen your competitiveness and excellence in Services Design & Hospitality

It's easy to see why the business of services design and hospitality has shifted its centre of gravity to Asia – Asian culture is traditionally welcoming, and caring attention to detail is the hallmark of Asian service. Moreover, Asia's infrastructure is among the best in the world, its sights and experiences are better packaged, and its marketing occurs on a global scale. Indeed, Asia consistently ranks among the world's best in airlines, airports, attractions, and hotels. And this is no mere boast – it has been confirmed time and time again by the votes and rankings of experienced travellers and industry professionals worldwide.

The programme enables you to hone your services design and hospitality knowledge and construct your management toolbox while enjoying exceptional proximity to buoyant markets in Hong Kong.

Get Insipred in Hong Kong!

Hong Kong is the quintessential Asian city: full of contrast, colour and excitement. No matter how well you think you know this global metropolis, there’s always something new to discover.

First time visitors should take in their surroundings by venturing up The Peak for a breath-taking view of the city, or get up-close and personal with local culture at the vibrant Temple Street Night Market.

And if you are  a frequent visitor, you’ll always find a new restaurant or pop-up store along the Kowloon waterfront. One thing’s for sure, there’s no danger of running out of activities in this truly global city.

To whom?

  • to bachelor's and master's level students
  • to entrepreneurs and corporate personnel

Content Highlights

  • Familiarize with the most current trends and issues that impact the hospitality and services industries
  • Analyze the power of a luxury brand, luxury brand consumption and luxury experience
  • Consumer Market and Behaviour in Hong Kong
  • Leadership and Creativity in Asian context

Download the course programme 2020 here

Download the presentation of Hong-Kong here

Apply by January 15th, 2020

The application period will end on January 15th, 2020. All the applicants will be contacted via email for further information after the application period by the course coordinator.

When filling out the online application please attach the following documents: Copy of your passport; Copy of the transcript of records (for students only); Motivation letter (max 500 words) with a photo of yourself.

Costs for Applicants

  • Participants are responsible for booking and paying their flight and accommodation by themselves.
  • The cost of the programme is 450€ for JAMK students and 950€ for non-JAMK students/company personnel + VAT 
  • The minimum size of the group is 15 persons.
  • We reserve the right to make changes.
Apply by January 15th, 2020 Apply Online

Flights & Accommodation

Participants are responsible for booking and paying their flights and accommodation on their own (!)

For further information, please contact Mr. Risto Korkia-Aho

Contact person

Korkia-Aho Risto

Korkia-Aho Risto

Kansainvälisten asioiden koordinaattori, International Coordinator
LIKE Hallinto, Administration
Liiketoiminta, School of Business