Sport Business Management

In the field of Sport Business, JAMK offers Bachelor’s, Master’s, short-term and specialiced study programmes. Our partners are universities in Finland and abroad, sport clubs, sport companies, national and international associations, governmental institutions and the Research Institute of Olympic Sports in Finland. Students have participated in international research projects, such as the 2010 FIFA World Cup, South Africa, WRC FIA World Rally Championships 2012, 2012/13 IIHF Ice Hockey World Championships, Finland and Sweden, 2014 Field Hockey World Championships, the Netherlands.

Big and medium size sporting events provide both direct spending opportunities for sport tourists and indirect benefits for the hosting economy such as post-event tourism related destination awareness and improvements in infrastructure. Sport Business School has researched multiple sports events from different viewpoints, including e.g. fan surveys, customer satisfaction surveys, economic impact studies, brand image and customer experiences. The research data has given different sport organisations an opportunity to develop their events further, and due to the online Webropol survey model, react instantly to the customer feedback.

During the 9 years of collaboration with the WRC Finland rally organizer AKK Sport Ltd., Sport Business School Finland has conducted several research projects involving rally organizer's strategic business partners, event economic impact for the host city region, rally brand image and spectator values, non-spectator survey, and multiple customer surveys. This long term collaboration with the WRC Neste Rally Finland organizer is a good example of determined event development by using research data.

Watch video: Neste Rally Finland

eSports is growing fast globally, and its importance as a new sports discipline has been widely recognized. JAMK Sport Business School has been in forefront in researching this promising business sector in Finland. In 2018, Sport Business School conducted a national study investigating the structure and volume of the eSports industry in Finland. This survey was targeted to key stakeholders operating within the eSports, retail, professional gaming and game development sector but also electronic games players in Finland. SBS will continue eSports study in national and international research projects together with other research institutes and eSports organisations.

If you are applying with a non-Finnish qualifications, you need to attach the required enclosures (degree and work certificates) to the online application form (e.g. as pdf. files), or send them by email to our Admission Services by 9 August 2019 3.00 pm.

All eligible applicants will be invited for the entrance examination. It is arranged in Jyväskylä, Finland 20 August 2019. The entrance exam includes an interview and a written exam. The written exam is based on a pre-reading material which can be found below.