The Sport Business Management degree at JAMK School of Business is aimed at sports enthusiasts who are working in the sports industry, interested in working with sports or willing enhance their knowledge. Join us, study in Jyväskylä, the Capital of Sport in Finland! 

By completing the program, students will be able to understand the concepts of leading and managing sport organizations, apply marketing concepts to sports, utilize the sport business intelligence to improve business performance and develop effective strategies for sport business organizations. International top sport management professors take care of the courses together with Finnish experts. These studies give you a great chance to expand your international network.

Benefits of studies

You will obtain tools to develop organisations in the changeable and highly international sport business environment. The focus of this programme is to enable you to extend your knowledge in the area of international sport business, create new business solutions to develop sport organisations and improve your personal skills and network in solving complex business problems within the sport industry.

Work and study

The studies are designed as part-time (around 3 years) or full time (around 1,5 years) programme. The study programme concists both on-campus and online learning methods. On-campus days are planned to serve also students with full-time jobs. Lectures are held at JAMK’s campus in Jyväskylä. Students are expected to accomplish the programme in three years (approximately 30 ECTS per year).


Student requirements

In order to apply for the programme students are required to have at least two years of working experience in a relevant field. Upon completion of the programme, students will be able to understand the concepts of leading and managing sport organisations, apply marketing concepts to sports, utilize the sport business intelligence to improve business performance and develop effective strategies for sport business organisations.

Get to know our Guest Professors

Sport Business Management programme is an international study programme where the teaching staff are experts from around the world. Listen to what two of our guest professors have to say about their courses.

Professor Dr Tara Mahoney

Strategic Sport Management Guest Lecturer, State University of New York, Cortland

You can also watch the video from here »

Professor Dr Brendon Knott

International Sport Tourism Guest Lecturer, Cape Peninsulta Institute of Technology

You can also watch the video from here »

Programme Structure

The 90 ECTS programme consists the following modules: Management Studies, Sport business management, Research and development, Electives and Master thesis.

Sport Business Management 20 ECTS

Sport Business Management modules include areas such as Economic and financial management in sport, Strategic management in sport, Marketing and service design in sport events and Sports law. The modules cover both the national and international aspects of the sport business industry in advanced level.

Management Studies 10 ECTS

Management studies are compulsory for all the business programmes in JAMK Master’s programme. These studies include leadership dynamics and managerial accounting courses, which nicely supplement the sport business studies.

Research and development 15 ECTS 

The research and development module aims to develop students’ competencies throughout the studies, in particular to conduct individual research in the field of sport. Students learn to use qualitative and quantitative research methods to solve research problems and analyse them. An essential part of the research and development module is to gain understanding how to use business intelligence in sport context.

Electives 15 ECTS

Students have the possibility to choose elective courses from this Sport Business Management programme, such as International sport tourism, Sport entrepreneurship and innovations and Sport operations and facility management. Students can also select courses from other Master’s programmes from JAMK School of Business. In addition to these, there are study options in abroad programmes such as EASM Summer School or EASM Student Seminar.

Thesis 30 ECTS

The thesis is a research and development project which serves working life in the field of sport. It stresses practical application and supports students’ personal career development. The thesis combines the scientific and practical approach, and aims at developing the organizational goals of the selected sport organization.


Tatiana chose Sport Business studies in JAMK

Tatiana Flores made a brave decision to move from Uberlândia, Brazil to Jyväskylä, Finland in order to study Sport Business Management in JAMK. The efficient Finnish education system convinced her to apply and start her master-studies in Jyväskylä. She has worked long as a public servant in the city of Uberlândia, working i.e. on marketing and sports events, such as the Rio Olympics in 2016.

You can also watch the video from here »

Jami recommends Sport Business studies

Jami Palsa has recently started his master-studies in JAMK Sport Business Management. He tells about his work at Elämys Group, a Travelling and Event Management Company and the reasons why to study at JAMK. He has earlier graduated from JAMK, but wanted to strengthen his knowledge in sport business.


You can also watch the video from here »

How Finland ranks?


How to apply

Sport Business Management Apply 5 - 19 January 2022 by 3.00 pm at Apply!

Tuition fees

The tuition fee of Master's degree programme in Sport Business Management is €9,000/academic year. The tuition fees concern mainly those students who are not citizens of EU/EEA area. Read more about tuition fees and scholarships


Admission Services See contact information on the website of JAMK. Open