Single course
Food and Consumer
Consumers have a central role in the food system, that is why it is important to learn more about how they behave in relation to food and how they can engage actively in transforming the food system. This course explore this topic through multiple perspectives and international case studies.
Content
In this course we take the perspective of consumers in relation to the food sector; focusing on the factors affecting consumer behavior in food consumption. We discuss about trends in food consumption both at the national and global scale, food as an experience and lifestyle for consumer and how media/influencers can affect it, and how the food chain is trying to affect on consumer with nudging, for example. We conduct the consumer study as a group work. This project deals with the current topics of food consumption and food system.
Objectives
Student can identify and define the main factors affecting consumer behavior and food consumption in different situations.
Student can identify and explain the characteristics of the alternative food networks (AFN) / urban food systems.
Student can indicate the basic principles of consumer communication and marketing, and discuss about these topics.
Student can implement a qualitative consumer study, he/she is able to analyze the results obtained and evaluate the study outcome.
Implementation methods
Online material available in Moodle and webinars, individual assignments and group assignments.
Prerequisites
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Additional information
The course will be implemented online. The course code is MMPG1300-3015. Use the code to view the course schedule at https://lukkarit.peppi.jamk.fi.
Enrolling on open studies requires a Finnish personal identity number and strong identification.
Verify your identity in the Suomi.fi service or with HAKA credentials when you enroll. Otherwise, you will need either a valid passport or an EU ID card with a chip (according to the ICAO 9303 E-MRTD standard). In this case, please contact help.jamk.fi
Please notice that degree students in Jamk who have enrolled for attendance in are not eligible to enroll as Jamk Open UAS students (instead, enrolment in Peppi).
Read more about enrollment and study fees: https://www.jamk.fi/en/apply-to-jamk/jamk-open-university-of-applied-sc…
Further information concerning the enrollment: avoinamk@jamk.fi