FUDIX - Future Digiexperts

The FUDIX project is renewing the teaching of digital marketing and prepare students with better professional skills to work in the field. The aim of the project, funded by the European Social Fund, is to ensure that companies in the future have digital marketing professionals with the necessary practical skills.

Digital marketing is renewing at a fast pace, as do the requirements of occupational skills. The challenge of teaching digital marketing has been theory-based approach and the lack of suitable learning environments. The FUDIX project creates a new concept of a digital marketing learning environment, which will be piloted in collaboration with students. The project will help students develop important professional digital marketing skills. The new type of teaching model and learning environment ensures that students graduate with the skills and knowledge necessary for modern digital marketing jobs.

One of the most significant marketing challenges for companies is the more effective use of digital channels and high-quality content production. The goal of the project is to ensure that graduating students possess necessary digital marketing knowledge and practical skills. The digital marketer of the future is a tech-savvy multi-expert who understands the business and works closely with sales and customer care to enable growth. At best, digital marketing is a seamless interplay with sales, communications and customer service.

The FUDIX project starts with a study that maps digital marketing teaching methods both in Finland and in European countries. New types of teaching methods are tried out and piloted with students. To support teaching pilot experiments, the project will bring together a network of experts from educational institutions and SMEs of the area. The result of the project is a new concept of a digital marketing learning environment, which, when implemented, will promote the professional digital marketing skills of students and employees already in working life.

The FUDIX project is funded by the European Social Fund (ESF). The project started on March 1st, 2021 and lasts until the end of August 2023. The target groups are primarily business students, teachers from partner institutions and SMEs in the region, who participate in the development of teaching models and the learning environment concept in workshops and teaching experiments.