Harold Goodwin

Harold Goodwin is Professor of Responsible Tourism at Manchester Metropolitan University and Founding Director of the International Centre for Responsible Tourism. For the last fifteen years he has been at the forefront of efforts to make tourism more responsible, working with tour operators in the UK, as an originating market, and with communities and governments in destinations around the world. He drafted the Cape Town Declaration on Responsible Tourism in Destinations and co-chaired the 1st International Conference on Responsible Tourism in 2002, and subsequently in Kerala, Belize, Oman, Canada, Brazil, London, Barcelona, Manchester, Dublin, and Cape Town again in 2015 in Finland. He is Advisor to World Travel Market on Responsible Tourism, chairs the judges of the World Responsible Tourism Awards and the advisory panel of the International Tourism Partnership of leading international hotels. Read more 

Kaarina Tervo-Kankare

Kaarina Tervo-Kankare is a post-doctoral researcher in the Department of Geography at the University of Oulu, Finland. She gained her PhD in 2012 and is the pioneer in Finnish tourism and climate change research with over 10 years of experience in studying the phenomenon from different aspects and in diverse environments. In climate change research she has specialised in the adaptation strategies and vulnerabilities of the industry and the questions of seasonality.

Ms Tervo-Kankare has published widely in international and Finnish journals and edited books and presented her studies in several conferences in Finland and abroad. Her current research focuses on human-environment relations and (sustainable) tourism geographies. She especially focuses on the relations of (nature-based) tourism and global environmental change and on rural and wellbeing tourism. 

C. Michael Hall

Michael is Professor in Marketing in the Department of Management, Marketing & Entrepreneurship, University of Canterbury, New Zealand. He is also Docent in the Department of Geography, University of Oulu, Finland; Visiting Professor, Linneaus University, Kalmar, Sweden; and Senior Research Fellow, University of Johannesburg. Co-editor of Current Issues in Tourism and author or editor of over 75 books and 600 articles or book chapters he has written widely on tourism, regional development and environmental change. Read more

John Swarbrooke

John Swarbrooke is Visiting Professor of Tourism at Plymouth University and Owner/Director of J and S Consultancy Limited. He is also Professeur Visitant at IMHI/ESSEC Paris.

Until recently he was Professor and Head of Department at Manchester Metropolitan University , before which he was Academic Director at Cesar Ritz Colleges Switzerland. He is the author of eight books including Sustainable Tourism Management , the second edition of which will be published next year. John has worked on tourism research and consultancy projects in more than thirty countries including Russia, Greece, Cyprus, Brazil, Indonesia, Bulgaria, Jordan, Saudi Arabia, China and the UAE. For many years he was a member of the Responsible TourismCommittee of the Association of Independent Tour Operators in the UK and has delivered training programmes in responsible tourism around the world for governments and companies such as Accor. John is a Fellow of the Royal Society for the Encouragement of the Arts, Manufactures and Commerce. Before joining the academic world John worked in the tourism industry at management level for ten years.

Päivi Halinen

Ms. Halinen is currently working as a Manager of Nature Conservation in The Centre of Economic Development, Transport and the Environment for Central Finland. She is participating in co-operation to promote sustainable development (includes sustainable Nature and Cultural Heritage Tourism) in the Lake Päijänne area. She has an extensive practical experience of over 30 years of working in provincial administration. She has participated in planning and developing national and regional nature conservation plans, including the guidance of the preparation and implementation of Natura 2000 network in Central Finland, plans for protecting and managing threatened and endangered species and habitats. She has been the Chair for Central Finland Cultural Heritage Working Group for over ten years. She takes part in the capacity building of the municipality authorities in the fields of biodiversity, guidance of land use planning and Cultural heritage management. Ms. Halinen has participated in the international co-operation in several countries and projects. For example she has acted as a short term Adviser in the Projects between the governments of Finland and South Africa during the years 2002-2012.

Terhi Hook

Terhi Hook is a Product Development Manager in Visit Finland/Finpro, national tourism organization in Finland. She has a twenty years expertise in tourism development and marketing on national level. At the moment she is responsible for planning and executing operations of Visit Finland to support the product development of Finnish tourism industry; tools, strategies, guidance, monitoring the development programmes, mentoring regional operators and outlining the future development themes. She also specializes in promoting sustainability in tourism trade and in Finnish tourism companies. She holds a M.Sc. in Business Administration. 

Entrepreneurs of Arts & Crafts Restaurants

Speaker Riitta Halttunen.


Marketta Viljasaari

Marketta Viljasaari is a Program Manager for Green Key in Finland. Green Key is an ecolabel for tourism managed globally by an NGO called Foundation for Environmental Education, and currently present in 52 countries. She has a twenty years expertise in new business development and innovations. She has been working with Green Key since the start of the program in Finland in 2014. She has previous experience in businesses and environmental organisations, and in CSR projects. She holds a Master’s degree in Arts and Bachelor’s degree in Business Administration.

Ella Salmela

Ella Salmela, Sales Manager in Yöpuu Yhtiö Ltd is responsible for sales and marketing of Boutique Hotel Yöpuu, new Hotel Verso, Restaurant Pöllöwaari & Bar Verso. She has 20 years of expertise in sports, wellness and tourism as an P.E.I instructor, tourism lecturer, entrepreneur/CEO of travel agency, athletics manager, communication coordinator and marketing & sales manager. She is just finalizing her B.Soc.Sc in tourism research in University of Lapland. She is also P.E.I, qualified teacher and just finished her professional specialisation studies in E-tourism and E-commerce.



Rachel Bell

Rachel Bell, Bsc (Hons) (Geosci), FGS, CIM is the Business Development and Marketing Manager for Lake District Estates, currently responsible for the sustainable growth and promotional activity of the businesses, including monitoring and setting out the environmental objectives within the Group. One of the businesses operates lake cruises on Ullswater, a heritage fleet dating back to 1859. This makes for an inherited series of challenges when examining processes to reduce the carbon footprint of the business, relaying that information and setting out best sustainable practice going forward. Ullswater ‘Steamers’ are winners of the 2015 World Responsible Tourism Awards for inland cruise operator providing a vital link for local communities and other tourism businesses.

Sanna Kyyrä

Sanna Kyyrä is a researcher and project manager at the Multidimensional Tourism Institute (MTI) in the University of Lapland, Finland. For the last ten years, she has worked on tourism development and research projects gaining an experience of exploring futures of tourism, contributing foresight work in tourism destinations, regions and enterprises, and inspiring tourism entrepreneurs for holistic tourism product development. She holds a M.Soc.Sc in Tourism Research and is currently working with her PhD research about future-oriented work in small tourism businesses.

Matti Pollari

Matti Pollari is currently working as a project manager in Ecofellows Ltd, a non-profit organization owned by the City of Tampere. His principal field of expertise is sustainable local economy. Originally a M.Sc. in environmental technology he has a versatile work history ranging from lake restoration projects to local food promotion but for the past few years he’s been focusing mainly on developing sustainable tourism Pirkanmaa region. Best example of the results is the Näsijärvi Lake Trail, a cycling route around Lake Näsijärvi. It combines steamboat trips, railways and cycling to a network of local restaurants, rural accommodation and other services handpicked to suit the needs of bicycle tourists. The key idea and long term goal is to find new sustainable ways to brand and develop lakes as major tourist attractions and also raise the appreciation of this Finnish national treasure.

Francesca Allievi

In 2007 she got a Master of Science in Environmental and Land Planning Engineering from Politecnico di Milano. Since 2008 she works and studies in Finland, where she has dealt first with indicators related to all aspects of sustainability, and then has focused on agro-food sustainability.
She is completing a PhD at University of Turku, with a thesis on the impacts and future trends of meat consumption and related food policies.
In 2012 she was a finalist in the BCFN Young Earth Solutions competition, with an idea for an application of the Double Pyramid concept to food labels.
In 2013 she got a certificate in Permaculture Design and received the Judges' Award in a competition organized by MIT's Climate CoLab, with a project for a smartphone app to enable easier decisions for a sustainable diet.
Since 2014 she cooperates with ArBio, Association for the Resilience of the Forest to the Inter-oceanic highway, which operates in Peru for the sustainable development and protection of the Amazon forest.
She is a consultant for the Barilla Center for Food and Nutrition (BCFN) and with them she has worked on both the Milan Protocol and the Youth Manifesto.
In the beginning of 2016 she was elected Operative President of the BCFN Alumni network, which includes 80 students and young researchers from all over the world.

Béla Pavelka

Béla Pavelka is a tourism entrepreneur, former international-level elite kayak paddler and travel enthusiast. He obtained his PhD in 2011 with the study of utilisation and development of Finland’s vast water surfaces for sport, recreation and tourism.

Béla is visiting lecturer in the Faculty of Sport Sciences at the University of Jyväskylä and in Tourism and Hospitality Management at JAMK University of Applied Sciences. He also provides expert services for the work of the European Commission. Through his company activities, Tavinsulka Ltd, Béla promotes responsible and sustainable tourism at the local, national and international level, focusing on the natural aquatic environment.

Anu Nylund

Anu Nylund  is Development manager for Tourism Education at private owned vocational school, Helmi Travel and Business College, in Helsinki. She has been working in Tourism business more than 10 years in Finland and 10 years abroad.  Anu has been specializing  in responsible Tourism by academic studies and implementing theory now in practice as teacher and Tour Guide. She is also freelance-entrepreneur offering tourism services mainly to Spanish speaking Tourists coming to Finland. Anu is running her own blog (e.g: Santa Claus and climate change) and also writes as visiting blogger for Visit Helsinki and Rantapallo –pages. Anu is active member of Fair Tourism Association in Finland since 2005.  She holds a M.Soc.Sc in Tourism Research and is now dreaming of starting PhD studies researching how to become responsible and successful entrepreneur in Tourism industry: “yrittäjästä onnistujaksi”.

Julia Melnik

Julia Melnik is a Communications & PR Executive in Finnmatkat, which is part of the TUI Group, world’s largest travel company. During her 13 years in tourism Julia has worked all over the world in over 15 countries from North Africa to East Europe.  Along the way she has gained invaluable experience of the benefits and challenges of sustainability in tourism.In addition to her day job Julia is a passionate women´s & children´s rights activist.

Samuli Heiskala

Samuli Heiskala is a Marketing Manager for Viking Line Finland. Viking Line is a public limited company and a market-leading brand in passenger traffic on the northern Baltic Sea. Viking Line offers passenger services, recreation and cargo carrier services on the seven vessels. Samuli has a 16 years expertise in hospitality and travel industry and he has been working with Viking Line for a year. He holds a Master’s degree in Tourism.