Are you interested in responsible tourism? Are you eager to learn how to make better places for people to live in and to visit as tourists? Join our Summer School programme in 5-12 June 2022 in the land of thousands of lakes and the midnight sun to experience both city and rural surroundings within responsible tourism.

Course Contents and Programme (3-5 ECTS credits)

Meet Harold Goodwin, the founder of International Centre for Responsible Tourism (ICRT), Managing Director of the Responsible Tourism Partnership and advisor to the World Travel Market on its Responsible Tourism programme at WTM London and learn from the best!

The Summer School programme is divided into three parts. We start in Jyväskylä, Central Finland, where we highlight issues in rural surroundings and responsibility, especially in the Lakeland region. We discuss overtourism and cruising issues in Responsible Tourism in Destinations Conference, which is the second part of the summer school programme. The Summer School programme ends in Helsinki (awarded by title of European Capital of Smart Tourism 2019) and focus in urban tourism and responsibility. We visit the Fortress of Suomenlinna Sea Fortress, a UNESCO World Heritage site. Here you will have a unique chance to do fieldwork based on the pre-assignment. We also visit Helsinki’s new Central Library Oodi, which is a living meeting place for both local people and tourists. Oodi was chosen as the best new public library in the world in 2019

Both Helsinki region and Lakeland region are pilot projects in Sustainable Travel Finland –programme coordinated by Visit Finland and therefore offer a great learning environment for responsibility issues.



Learning outcomes

You recognise the dimensions of responsibility and sustainability in tourism. You understand the meaning of responsibility in tourism development in regional, national and global perspectives. You understand stakeholder and system thinking approaches and can utilise selected tools for tourism development, especially those relevant for responsibility. You can analyse and evaluate the current issues involved in responsible tourism.

Who can join the programme?

If you are looking for a better understanding on responsibility issues in your own destination/ company or region, this programme gives you a great opportunity to implement responsible tourism in practice. If you are a Bachelor or Master’s level student in tourism, the programme enhances your competence in responsible tourism. Bachelor's level students complete 3 ECTS credits and Master's level student's 5 ECTS credits.

Organised jointly by JAMK University of Applied Sciences, Haaga-Helia University of Applied Sciences and ICRT Hub/Responsible Tourism Partnership.

See more information on Harold Goodwin here


The Summer School fee is 400€/participant including the following:

  • Administration & Course fees
  • Summer School Office and tutor services
  • Sightseeing tour in Helsinki
  • Visit to Suomenlinna
  • Conference
  • Transportation from Helsinki to Jyväskylä on Sunday evening 5 June
  • Study related transportation in Jyväskylä
  • Transportation from Jyväskylä to Helsinki on Wednesday 8 June
Interested? Register in March 2022 Apply here

More Information

Tunkkari-Eskelinen Minna

Tunkkari-Eskelinen Minna

Yliopettaja, Principal Lecturer
Matkailu ja palvelut sekä YAMK, Tourism and Service Business and Master´s Degrees
Liiketoiminta, School of Business
Mikhlina Anastasiia

Mikhlina Anastasiia

Koulutuskoordinaattori, Education Coordinator
Global Competence, Global Competence
Liiketoiminta, School of Business