Networked Centre of Expertise for Tourism, Focal point of Jyväskylä, Area of expertise: Well-being tourism

Objectives

• recognising new tourism business opportunities within the field of well-being
• building innovative, customer-oriented and forward-looking concepts, service chains and networks in the field of (well-being) tourism in cooperation with companies
• furthering the exploitation of future-oriented business know-how and IC technology in tourism companies

Target groups

Main target group: Tourism companies, mainly micro and small companies

Other target groups: actors in the field of tourism other than companies (e.g. development companies), education organisations, companies in the field of well-being, municipalities in Central Finland, the other centres of expertise

Outputs

• Development projects

• to boost regional networking between tourism companies and to develop tools for building the networks of tourism companies
• to strengthen the know-how in producing, organising and managing events and to develop tools for the event organisers

• Transfer of expertise e.g. in the area of well-being tourism, networking of small-sized tourism companies and service chain management

• Product development, educational activities and consultation of well-being tourism

Time of implementation

1.1.2003 – 31.12.2006

Budget and financing

€100,000/year
Centre of Expertise Programme, Regional Council of Central Finland

Lead partner and partners

Lead partners:

• Tampere Convention Bureau
• Turku Science Park Ltd.
• University of Joensuu, Savonlinna Institute for Regional Development and Research   

Co-operation partners:

• Lapland Centre of Expertise for the Experience Industry
• University of Jyväskylä: Faculty of Business and Economics
• Vaasa University of Applied Sciences
• The Finnish Tourism Board
• Number of (well-being) tourism companies on regional and national level

Key words

Well-being tourism, transfer of expertise, service chain management, network of tourism companies, future-oriented tourism business, event management