JAMK University of Applied Sciences Scored High in Image Survey

JAMK University of Applied Sciences was again among the top three in the image survey conducted by Taloustukimus Oy on Finnish higher education institutions in March 2010. The questionnaire was answered by more than 1500 17-29 year old young adults living in Finland.

The respondents were asked to assess the universities of applied sciences they knew by using a 4-10 scale. JAMK’s overall score was 7.66, which is an extremely good result at the national level. This year, the universities of applied sciences were assessed more critically than before: A total of 23 universities of applied sciences received a lower score than the year before, and 18 received the lowest score in five years. Contrary to the general trend, JAMK improved its result. JAMK was ranked first (overall score 8.13) by young adults living in eastern Finland.

The most significant image factor was the location. The respondents regarded Jyväskylä as an attractive place to live and study. In addition to its location, JAMK also scored high as a modern and international learning environment.

JAMK ranked third in terms of attractiveness as a place to study. Young people who live in eastern and western Finland were especially interested studying at JAMK. The most important criterion for choosing a place to study was whether the potential educational institute would provide education in the field that interested the respondents. The quality of teaching and research was mentioned as the second most important criterion. Social and Health Care was the most popular field among the female respondents, and technology and transport among the male respondents.

Additional Information

Heli Toivola, Marketing Manager, Tel +358 40 580 1659 firstname.lastname@jamk.fi