Focal area of competence-intensive service business

Finland is living in an era of service economy. In a near future, the need for services and service business as well as business competence that enhances their efficiency will grow in the private and the public sector alike. The development of competence-intensive service business will facilitate the renewal of actors in the region, thus improving their competitiveness. This focal area integrates education and training with research, development and innovation activities to enable the exploitation of multidisciplinarity.

Priorities include

• improving the productivity of public services especially in the health and welfare sector
• using ICT in the development of services and business
• developing the tourism business

We focus on business development specifically in the areas of customer management, brands, productisation, sales, management, financial administration, sustainable development and corporate responsibility. Our operating methods in private and public sector development projects are based on solution and user centeredness.

Our areas of core expertise include

• Business Development: responsible business, business models, ICT applications
• Entrepreneurship: team entrepreneurship, growth entrepreneurship, innovation activities
• Service Business: service chain development, customer management competence, experience services